Marketing Lead Tunisia

About the Position

Marketing Lead Tunisia

Glovo, part of the Delivery Hero Group, is seeking a Marketing Lead for Tunisia to define local marketing strategy, drive growth, and manage the marketing budget.

Responsibilities

• Define Glovo’s local Marketing strategy, adapting the global playbook to local needs.
• Apply expertise in quantitative analysis, data mining, and data presentation to understand user interactions, identify growth opportunities, and execute projects to drive growth and engagement.
• Understand the local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.
• Track market dynamics and competitor activities.
• Lead local Marketing activations (offline and online) in coordination with Commercial/other involved teams.
• Own the tracking and expenditure of the Marketing budget for the country.
• Track and monitor key Growth metrics providing the appropriate visibility to stakeholders.
• Lead the ideation and execution of product changes that drive growth, partnering with Partner Operations, Operations, Finance, Content, and Sales.
• Establish a shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements.
• Communicate and simplify concepts to the audience's needs.

Requirements

• Bachelor's degree in Business, Math, Engineering, Stats, or Quantitative field.
• 3-4 years of experience in a leading FMCG company or in the E-commerce sector performing in a role of similar or larger responsibilities.
• Proven track record of delivering business growth, experience defining investment strategy, and executing integrated marketing campaigns across digital and non-digital channels.
• Strong analytical skills. Comfortable dealing with high growth and complex business challenges. SQL knowledge is a plus.
• Strong business acumen and passion for end-to-end project management (from ideation and analysis into implementation).
• Stakeholder management: capacity to influence decision-making, resolve conflicts, and ensure project success while balancing stakeholder priorities.
• Hands-on attitude: You’ll have to roll up your sleeves!
• Proficiency in English.
• Ninja expertise with Excel / Google Sheets (is a must).
• Strong consumer understanding skills.

We Offer

• Opportunity to work with a leading global company.
• Be part of a dynamic and innovative team.
• Competitive salary and benefits.

About the Company

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, with operations in around 65 countries worldwide. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.