Marketing Manager

About the Position

We are seeking a Senior Marketing Manager with 3+ years of experience to lead integrated marketing strategies across multiple regions. This role is remote and offers the opportunity to be part of a fast-growing business group with a multicultural team of top professionals.

Responsibilities

• Own and execute the marketing strategy, maintaining and strengthening brand positioning and ensuring consistency across all channels.
• Take ownership of the marketing function by defining the brand strategy, key initiatives, and priorities.
• Shape the brand’s creative direction by developing marketing concepts, promotional mechanics, and campaigns that differentiate our brand from competitors.
• Lead and manage the SMM team, setting direction, goals, and quality standards for the channel as part of the overall brand strategy.
• Initiate and implement new marketing ideas, test innovative approaches, and explore creative and performance-driven ways to strengthen brand presence and engagement.
• Prepare marketing briefs and oversee campaign execution throughout all stages.
• Analyze the market, competitors, industry trends, and customer needs, transforming insights into effective marketing decisions.
• Measure the effectiveness of marketing activities and take responsibility for achieving business objectives.
• Coordinate with cross-functional teams to ensure cohesive execution of brand strategy.
• Represent the brand at industry conferences and partner events, coordinating sponsorship packages and on-site branding.

Requirements

• 3+ years of experience in marketing.
• Ability to independently develop and execute integrated 360° marketing plans.
• Strategic and creative thinking with the ability to develop unconventional marketing solutions.
• Experience conducting market, competitor, and target audience research and transforming insights into marketing strategies.
• Experience developing positioning, unique value propositions (UVP), and key communication messages.
• Experience launching new products or marketing initiatives.
• Strong analytical mindset with the ability to evaluate marketing performance and make data-driven decisions.
• Experience managing cross-functional projects and collaborating with multiple teams.
• Experience leading an SMM team: setting tasks, overseeing quality and deadlines, and driving the growth of the channel.
• English proficiency at Upper-Intermediate level or higher.

Nice to Have

• Experience delivering marketing and performance campaigns with measurable business results.
• Experience managing creative projects and collaborating with marketing agencies.
• Participation in exhibitions, conferences, and partner marketing activities.
• Experience working with influencers, special projects, and brand collaborations.
• Experience with employer brand: contributing to EVP development, supporting HR-related events and communications.

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• A great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan with the option to work remotely or on-site.
• Modern corporate equipment based on macOS or Windows and additional equipment provided.
• Paid vacations, sick leave, personal events days, and days off.
• Corporate health insurance program for your well-being.
• Referral program to enjoy cooperation with colleagues and get bonuses.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• Corporate events and team buildings.

About the Company

Join PIN-UP and take your career to the next level. Create trends, don’t follow them. Be part of a dynamic team that values continuous growth and innovation.