Marketing Manager

About the Position

We are seeking a Senior Marketing Manager with over 3+ years of experience to lead our integrated 360° marketing plans and drive brand growth. This role is remote and available in Armenia, Azerbaijan, Cyprus, Georgia, and Poland.

Responsibilities

• Own and execute the marketing strategy, maintaining and strengthening brand positioning and ensuring consistency across all channels.
• Take ownership of the marketing function by defining the brand strategy, key initiatives, and priorities.
• Shape the brand’s creative direction by developing marketing concepts, promotional mechanics, and campaigns that differentiate our brand from competitors.
• Lead and manage the SMM team, setting direction, goals, and quality standards for the channel as part of the overall brand strategy.
• Initiate and implement new marketing ideas, test innovative approaches, and explore creative and performance-driven ways to strengthen brand presence and engagement.
• Prepare marketing briefs and oversee campaign execution throughout all stages.
• Analyze the market, competitors, industry trends, and customer needs, transforming insights into effective marketing decisions.
• Measure the effectiveness of marketing activities and take responsibility for achieving business objectives.
• Coordinate with cross-functional teams to ensure cohesive execution of brand strategy.
• Represent the brand at industry conferences and partner events, coordinating sponsorship packages and on-site branding.

Requirements

• 3+ years of experience in marketing.
• Ability to independently develop and execute integrated 360° marketing plans.
• Strategic and creative thinking with the ability to develop unconventional marketing solutions.
• Experience conducting market, competitor, and target audience research and transforming insights into marketing strategies.
• Experience developing positioning, unique value propositions (UVP), and key communication messages.
• Experience launching new products or marketing initiatives.
• Strong analytical mindset with the ability to evaluate marketing performance and make data-driven decisions.
• Experience managing cross-functional projects and collaborating with multiple teams.
• Experience leading an SMM team: setting tasks, overseeing quality and deadlines, and driving the growth of the channel.
• English proficiency at Upper-Intermediate level or higher.

Nice to Have

• Experience delivering marketing and performance campaigns with measurable business results.
• Experience managing creative projects and collaborating with marketing agencies.
• Participation in exhibitions, conferences, and partner marketing activities.
• Experience working with influencers, special projects, and brand collaborations.
• Experience with employer brand: contributing to EVP development, supporting HR-related events and communications.

Soft Skills

• High level of independence and responsibility.
• Proactive mindset with the ability to identify opportunities and propose solutions without waiting for assignments.
• Strong analytical and structured thinking.
• Excellent communication and leadership skills.
• Ability to confidently justify and defend decisions.
• Ability to quickly immerse yourself in a new product and business domain.
• Strong attention to detail.
• Flexibility and adaptability.
• Ability to work effectively in a fast-paced, multitasking environment.
• Results-oriented mindset.
• Desire for continuous growth and willingness to take on greater responsibility.

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

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