Marketing Manager, Affiliate and Creator

About the Position

Marketing Manager, Affiliate and Creator

Seattle

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About the Company

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. Headquartered in Seattle and Barcelona, we’re a values-driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover, we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

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Responsibilities

• Own new-customer goals for influencer and affiliate across the US, Canada, UK, and emerging EU markets, and contribute to awareness goals.
• Set the strategy for the affiliate content and performance partnership and manage the partners in it.
• Protect the affiliate program from fraud, promo code abuse, and policy violations.
• Own media amplification of top-performing creator content through whitelisting and partnership ads across media platforms.
• Partner with Brand Social on creator selection and relationship management.
• Partner on the creator experience, including briefs, content approvals, and on-time payments.
• Amplify community and creator content through paid where it supports our goals.
• Share agency management with Brand Social and lead day-to-day conversations with influencer and affiliate agency partners.
• Contribute to RFPs and agency selection for influencer and affiliate agencies and platform vendors.
• Own reporting across influencer and affiliate, turning metrics into clear recommendations for leadership.
• Own the testing roadmap for paid influencer and affiliate.
• Own compliance for affiliate and paid creator content.
• Support talent and ambassador partnerships with Brand, Creative, and Community teams.
• Stay flexible as priorities evolve and take on adjacent performance opportunities.

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Requirements

• 8+ years of experience in influencer and affiliate marketing, managing combined budgets of $5M+.
• Experience executing programs across the US and international regions, specifically Canada, the UK, and the EU.
• Bachelor's degree required; a master's degree in a quantitative or business field is a plus.
• Direct experience selecting and managing influencer and affiliate agencies.
• Hands-on experience with affiliate networks, tracking platforms, and creator management tools.
• Deep affiliate knowledge and direct experience working with creators.
• Fluency in both funnel metrics and brand health metrics.
• Measurement fluency with geo-uplift testing, MMM, and multi-touch attribution.
• Channel expertise with a strong point of view on influencer and affiliate best practices.
• Creative cohesion and a strong grasp of the customer journey.
• FTC expertise and collaboration with multiple teams.
• Adaptability and AI/automation mastery.
• A sense of curiosity and genuine excitement to learn new things.

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Nice to Have

• Experience with pet or on-demand marketplace brands.
• Experience with ambassador, community, or talent partnerships.
• Experience with performance partnerships, co-marketing, or mobile marketing.

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We Offer

• Competitive compensation
• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1000 toward adopting your first dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in-person and virtually

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Compensation

• In the greater Seattle area, the first-year salary range is $129,139-$171,755. Additionally, Rover offers benefits to full-time employees.
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

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Rover is an equal opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.

We are committed to working with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.