MARKETING MANAGER BALEARIC I.,& LEV

About the Position

MARKETING MANAGER BALEARIC I.,& LEV

Meliá Hotels International is seeking a dynamic and experienced Marketing Manager to join our team in the Balearic Islands, Spain. This role offers an exciting opportunity to develop and execute marketing strategies for multiple hotels, contributing to the growth and success of our brand.

Responsibilities

• Marketing Strategy & Planning

  • Develop and implement the annual Marketing Plan for the hotel cluster.
  • Adapt the global brand strategy to each hotel and destination.
  • Identify local opportunities (cultural, lifestyle, gastronomy, entertainment).
  • Coordinate with Sales and Operations to align actions with business objectives.

• Social Media (Comprehensive Management)

  • Define and oversee the Social Media strategy for all hotels with profiles (hotel/F&B outlet).
  • Coordinate with agencies for planning, calendar, and publication of hotel content on social media.
  • Ensure consistency with brand tone, voice, and guidelines.
  • Review and approve content (copy, creatives, formats).
  • Develop initiatives to encourage User Generated Content (UGC) and engagement.
  • Create social touchpoints in hotels (photo opportunities, "instagrammable" experiences).
  • Coordinate hashtags, UTMs, and content distribution.
  • Manage and create content (video shootings, photoshootings, etc).

• Content, Influencers & PR

  • Manage press, influencer, and content creator requests.
  • Identify, negotiate, and follow up on influencer collaborations.
  • Coordinate with PR and Social Media agencies.
  • Create and update hotel Press Kits.
  • Amplify activations and events through digital and PR channels.
  • Monitor key profiles (VIPs, press, influencers).

• Activations, Events & F&B

  • Develop identities and content (video shootings & photoshootings).
  • Conceptualize and execute events, experiences, and activations.
  • Develop marketing strategies for key F&B outlets.
  • Identify partnerships (music, art, wellness, gastronomy).
  • Coordinate with F&B and Guest Experience teams.
  • Generate content from events for digital amplification.

• Social Listening & Customer Engagement

  • Monitor digital activity (competition, trends, reputation).
  • Manage active listening tools (Hootsuite, Talkwalker, etc).
  • Identify opportunities (influencers, trends, incidents).
  • Oversee customer service on social media.

• Reporting & Performance

  • Track marketing and social media KPIs:
    • Engagement, reach, community growth.
    • Content performance.
    • Impact of campaigns and influencers.
  • Coordinate monthly reports and analyze results.
  • Propose optimizations based on data.
  • Control the marketing budget for all hotels and F&B outlets.

• Paid Media & Budget Management

  • Manage and optimize marketing and social media budgets.
  • Supervise paid social campaigns with agencies.
  • Ensure alignment with objectives and maximize ROI.
  • Monitor and track the annual budget for the cluster.

• Brand & Content Management

  • Oversee photo/video shootings and content generation.
  • Ensure visual and narrative coherence with the brand.
  • Manage and update content on melia.com and other channels.
  • Create sales materials and presentations.

• Partnerships

  • Identify and manage strategic alliances.
  • Ensure alignment with brand positioning.
  • Develop collaborations that provide visibility and differential value.

Requirements

• Proven experience in marketing management.
• Strong skills in marketing strategy, social media management, and content creation.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and interpersonal skills.
• Proficiency in Spanish and English.

We Offer

• Competitive salary.
• Opportunity to work in a dynamic and international environment.
• Professional development opportunities.
• A chance to be part of a global family committed to equality and diversity.

About the Company

At Meliá Hotels International, we are committed to equality and diversity in the workplace. We believe that diversity and inclusion among our employees are key to our success as a global company. We promote a sustainable future through a socially responsible team.

Join us and be part of "Very Inspiring People"!

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