Marketing Manager – Branding & Strategic Marketing

About the Position

We are looking for an experienced and creative Marketing Manager – Branding & Strategic Marketing to join our recruitment agency team in Warszawa, Poland.

In this role, you will be responsible for shaping and strengthening our brand, developing and executing strategic marketing initiatives, and supporting the company’s growth through impactful and innovative marketing activities. We are looking for someone who combines strategic thinking with a hands-on approach and can turn ideas into effective marketing solutions.

If you are passionate about branding, strategic marketing, and building strong brands in a dynamic business environment, we would love to hear from you.

Responsibilities

• Develop and implement branding and strategic marketing strategies for the company and its clients, including employer branding and pre-branding initiatives.
• Lead branding and marketing projects from concept to execution, ensuring alignment with business objectives and measurable outcomes.
• Identify and implement growth opportunities supporting internal business departments and client organizations.
• Build and maintain strategic partnerships with local job boards, recruitment platforms, and other external partners across international markets.
• Research and evaluate recruitment technologies, CV screening tools, and innovative solutions to accelerate and optimize recruitment processes.
• Collaborate cross-functionally with internal teams and external stakeholders to deliver integrated marketing and branding initiatives.
• Conduct market research and identify new market opportunities, trends, and innovative approaches to strengthen brand positioning.
• Support digital marketing and brand awareness initiatives designed to increase visibility, engagement, and recruitment effectiveness.
• Manage business meetings, client relationships to support strategic projects and strengthen partnerships.
• Monitor the impact of branding and marketing initiatives, contributing to business growth, recruitment performance, and client satisfaction.

Requirements

• University degree in Marketing, Management, Business, Communications, or a related field.
• Minimum 5 years of experience in a marketing management role.
• Proven track record of building and developing marketing initiatives and coordinating branding projects.
• Excellent command of written and spoken English.
• Strong strategic thinking skills, with the ability to translate strategy into tangible actions and measurable business results.
• Highly developed communication, organizational, and interpersonal skills.
• Ability to work independently, take initiative, and adopt a proactive approach to problem-solving.
• Openness to continuous development, knowledge sharing, and implementing new ideas and solutions.

Nice to Have

• International business experience.
• Familiarity with recruitment technologies.
• Digital marketing expertise.
• Ability to identify new market opportunities and implement innovative branding initiatives.

We Offer

• Stable employment – employment contract or B2B contract, depending on your preference.
• Private healthcare and a sports card after the probationary period.
• Training budget and genuine opportunities for professional growth.
• A high degree of autonomy and the opportunity to have a real impact on the projects you manage.

About the Company

The administrator of personal data is Małgorzata Tryfon running a business under the name ForManWay based in Warsaw at Polinezyjska 5/59 Street, 02-777 Warsaw (hereinafter administrator). Contact details of the administrator: [email protected]

Personal data in the scope specified in Article 22².1 of the Labor Code will be processed to:

1. Conduct the recruitment process (legal basis of Article 22¹.1 of the Labor Code in connection with Article 6 (1) c of the Regulation from 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and on the repeal of Directive 96/46 / EC (general data protection regulation - hereinafter "the Regulation") in the context of the legal obligation imposed on the data administrator).
2. For future recruitment (legal basis: Article 22².1 of the Labor Code in relation to Article 6 (1) (a) of the Regulation).
3. For marketing and promotional purposes of ForManWay products or services, including, for example, information about new job offers, training, etc. (legal basis Article 6 (1) (a) and GDPR).

If you express any of the above-mentioned consents, you will have the right to withdraw your consent at any time without affecting the legality of the processing which was made on the basis of the consent prior to its withdrawal. The statement of withdrawal should be sent to the following e-mail address: [email protected]

Providing personal data referred to in point a) above is voluntary but necessary to participate in recruitment. Providing data and giving consent as referred to in point b) and c) above is voluntary and does not affect the possibility of participation in recruitment (it will not be the basis for unfavorable treatment of the candidate and will not be the reason justifying the refusal to employ).

Personal data collected for the above-mentioned purposes will be processed until you have given your consent. If the consent is withdrawn, the data will be deleted immediately.

Personal data may be made available to a potential employer and may be transferred to entities authorized under the law.

You have the right to request the administrator to access personal data relating to him, rectify them, delete or limit processing, as well as the right to object and the right to transfer data. You also have the right to lodge a complaint with the supervisory body (the President of the Office for Personal Data Protection or the Inspector General for Personal Data Protection).