Marketing Manager - Central Africa

About the Position

We're seeking a Marketing Manager - Central Africa to drive growth and enhance Binance's brand presence in the region. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Responsibilities

• Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.
• Collaborate with regional, global, and functional teams on planning and executing campaigns for the Central Africa market.
• Collaborate on the affiliate program design, optimization, and management in the markets managed.
• Ensure that users within your purview receive relevant and hyperlocalized social media interactions.
• Continuously raise the bar on marketing execution in the region.
• Understand growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.
• Ability to read and review data pertaining to markets, identify trends, and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership.
• Drive quarterly marketing strategy for sub-region, OKRs, and accountability tracking.
• Ensure local events are executed to Binance standards and meeting CSAT goals.
• Design and execute integrated campaigns, starting with strategy, brief, and working on executing, measuring performance, and reporting on effectiveness.
• Lead insight-driven tests/experiments in the market, whether on lifecycle, social, or paid channels, in order to drive growth or engagement.

Requirements

• 5+ years of proven success in a similar role.
• Comfortable operating in a dynamic, fast-moving environment often with uncertainty.
• Background in marketing, including large-scale integrated campaigns, brand building, and team management (remote team management experience a plus).
• Experience working in regional roles and familiarity with Africa markets.
• Previous experience in social media management, affiliate programs, events, and influencer management is a plus.
• Fluency in English, French is also preferred.
• Effective communicator, able to represent Binance to external stakeholders.
• User-focused, data-driven approach to decision making.
• Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners.
• Understanding of social media and paid channels data analytics.
• Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision.
• Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plus.
• Background or interest in the fintech and crypto space preferred.

We Offer

• Shape the future of finance.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle challenging projects in a fast-paced and innovative environment with autonomy.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team).

About the Company

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.