Marketing Manager, Indonesia Market

About the Position

We're looking for a Marketing Manager to drive our growth in Indonesia. This role is about building a localized strategy from the ground up, tailored specifically for the Indonesian market. You'll be working to make Ahrefs a household name among Indonesian marketers and businesses.

Responsibilities

• Serve as the driving force behind Ahrefs' marketing efforts in the Indonesian speaking market, taking a hands-on approach to all aspects of the marketing mix.
• Develop and execute marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets.
• Manage all Indonesia related marketing activities including content creation, events, partnerships, and public relations.
• Lead efforts in educating the Indonesian market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and centre.
• Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives.
• Report on performance to senior leadership.

Requirements

• Significant years of proven experience with results in marketing leadership roles, preferably in the technology or SaaS industry.
• Good knowledge in using Ahrefs product and understanding of its application in the Indonesian market.
• Experience in SEO/AI visibility is considered a big plus.
• Proven track record of developing and executing successful marketing strategies in the Indonesian market.
• Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).
• Excellent content creation and digital marketing skills, with the ability to produce high-quality assets.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Native in Bahasa, Indonesia and fluent in English, both written and verbal.

We Offer

• Opportunity to build a market from the ground up.
• Autonomy to identify opportunities, iterate quickly, and drive tangible results.
• Work with a product that truly helps marketers.
• Be part of a small, impactful team where your contributions are noticed.

About the Company

We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs. Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed.

Hiring Process

1. Application: Simply apply for the relevant role on our careers site.
2. Recruiter screen: Speak with our recruiter to find out more about Ahrefs, our teams, culture, and get some hints on the process ahead.
3. Take home task: The nature of the task depends on the role you're applying for - the recruiter will guide you through it.
4. Interview: These are fairly unstructured technical discussions - a chance for us to learn more about you, and for you to learn more about our teams and work.
5. Offer: Relax, the pressure's off! No more interviews, no more tasks. Just look forward to joining the team!