Marketing Manager, Indonesia Market

Location: Singapore

About the Role

We're seeking a Marketing Manager for the Indonesian market to drive growth and build a localized strategy. Based in Singapore, this role involves content creation, event management, and community engagement.

Responsibilities

• Serve as the driving force behind Ahrefs' marketing efforts in the Indonesian speaking market, taking a hands-on approach to all aspects of the marketing mix.
• Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets.
• Manage all Indonesia related marketing activities including content creation, events, partnerships, and public relations.
• Lead offers in educating the Indonesian market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and centre.
• Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives.
• Report on performance to senior leadership.

Requirements

• Significant years of proven experience with results in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localization and adapting content from English-speaking markets to Indonesian-speaking audiences, creating promotional materials, and organizing local meetups.
• Good knowledge in using Ahrefs product and understanding of its application in the Indonesian market.
• Experience in SEO/AI visibility is considered a big plus.
• Proven track record of developing and executing successful marketing strategies in the Indonesian market. Ideally bringing a global brand to the market.
• Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).
• Excellent content creation and digital marketing skills, with the ability to produce high-quality assets.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Native in Bahasa Indonesia and fluent in English, both written and verbal.

What Success Looks Like

• In 6 months: You've developed and launched the core localized content strategy for Indonesia, resulting in a measurable increase in organic search traffic and engagement from the target audience. We see active participation in at least two key local online communities, and you've identified key influencers for future collaborations. The first localized assets (e.g., specific landing pages, blog posts) are consistently outranking competitors for relevant Indonesian keywords.
• In 1 year: Ahrefs is a recognized and respected brand within the Indonesian marketing community, driven by your efforts. You've established Ahrefs as a go-to resource for SEO and marketing insights in Indonesia. We've seen a significant increase in MQLs from the region, directly attributable to your localized content and community initiatives. You've identified a clear path for future market expansion and potentially started building out a small, specialized local team.

Why Ahrefs?

We believe in empowering smart people to make big decisions. As our Head of Marketing for Indonesia, you won't be managing a rigid process; you'll be building a market. We don't micromanage. Instead, we trust you to identify opportunities, iterate quickly, and drive tangible results that directly impact our growth in a critical market. You’ll have the autonomy to make things run, then right, then better, all while working with a product that truly helps marketers.

Join Ahrefs. Make an impact with a team that ships and cares.

Apply for this Job

Who we are

We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs.

Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed.

We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments.

Our motto is first do it, then do it right, then do it better.

Hear from our team

Frontend

Every day is a new day where I get to solve interesting problems, or make improvements that have a positive impact on thousands of users.

Bryan Chen, Frontend Developer

Marketing

You have autonomy to make things happen. Despite the size of Ahrefs’ business, I’m part of a really lean team-cool things you see from our platform or events are the result of self-driven initiatives from each of us

Constance Tan, Product Marketer

Data Science

Being a Data Scientist at Ahrefs isn’t just about crunching numbers - it’s about learning, collaborating, and making real impact. The supportive team, challenging projects, and dynamic environment make every day an exciting opportunity for growth.

Xibeijia Guan, Data Scientist

Hiring process

You apply

Simply apply for the relevant role on our careers site.

Recruiter call

Find out more about Ahrefs, our teams, culture, and get some hints on the process ahead.

An assignment

Real work from the team you’d join.

Team interviews

One, sometimes two, where you meet your future colleagues. There’s no LeetCode, coding puzzles, or whiteboard exercises.

Offer

No further rounds, no committee. Just look forward to joining the team!

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