Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Marketing Manager, Indonesia Market
Singapore
Note that whilst this is a role focused on the Indonesian market, it will be based out of Ahrefs global HQ in Singapore.
About the Role
We're looking for a Marketing Manager to drive our growth in Indonesia. This isn't just about translating global campaigns; it's about building a localized strategy from the ground up, tailored specifically for the Indonesian market. You'll be working to make Ahrefs a household name among Indonesian marketers and businesses.
Responsibilities
- Serve as the driving force behind Ahrefs' marketing efforts in the Indonesian-speaking market, taking a hands-on approach to all aspects of the marketing mix.
- Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets.
- Manage all Indonesia-related marketing activities including content creation, events, partnerships, and public relations.
- Lead efforts in educating the Indonesian market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and center.
- Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads.
- Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives.
- Report on performance to senior leadership.
Requirements
- Significant years of proven experience with results in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localization and adapting content from English-speaking markets to Indonesian-speaking audiences, creating promotional materials, and organizing local meetups.
- Good knowledge in using Ahrefs product and understanding of its application in the Indonesian market.
- Experience in SEO/AI visibility is considered a big plus.
- Proven track record of developing and executing successful marketing strategies in the Indonesian market. Ideally bringing a global brand to the market.
- Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).
- Excellent content creation and digital marketing skills, with the ability to produce high-quality assets.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Native in Bahasa Indonesia and fluent in English, both written and verbal.
What Success Looks Like
In 6 months:
- You've developed and launched the core localized content strategy for Indonesia, resulting in a measurable increase in organic search traffic and engagement from the target audience.
- We see active participation in at least two key local online communities, and you've identified key influencers for future collaborations.
- The first localized assets (e.g., specific landing pages, blog posts) are consistently outranking competitors for relevant Indonesian keywords.
In 1 year:
- Ahrefs is a recognized and respected brand within the Indonesian marketing community, driven by your efforts.
- You've established Ahrefs as a go-to resource for SEO and marketing insights in Indonesia.
- We've seen a significant increase in MQLs from the region, directly attributable to your localized content and community initiatives.
- You've identified a clear path for future market expansion and potentially started building out a small, specialized local team.
Why Ahrefs?
We believe in empowering smart people to make big decisions. As our Head of Marketing for Indonesia, you won't be managing a rigid process; you'll be building a market. We don't micromanage. Instead, we trust you to identify opportunities, iterate quickly, and drive tangible results that directly impact our growth in a critical market. You’ll have the autonomy to make things run, then right, then better, all while working with a product that truly helps marketers.
Apply for this Job
Interested in building your career at Ahrefs? Get future opportunities sent straight to your email.