Marketing Manager International & New Business (B2B) (m/w/d)
Primary stack
Job description
About the Position
Marketing Manager International & New Business (B2B) (m/w/d)
As a medium-sized software manufacturer headquartered in Freiburg, we are one of the market leaders in the field of Customer Communication Management and serve large customers from the core sectors of Insurance & Banking, Energy & Telecommunications, Public Sector, and Retail & Commerce with our IT solutions. In addition to the development of software solutions, kwsoft®'s offering includes a comprehensive portfolio of consulting services around the core product Serie M®.
What You Can Look Forward To
- Onboarding and mentoring with heart and humor
- Flat hierarchies, open collaboration, strong team spirit & short decision-making processes
- Trust-based working hours in the office, mobile, or from home
- kwworkation – One week of working where others are on vacation
- Personal and professional development
- Free drinks and fruit, JobRad leasing, and ample parking spaces with free charging stations for electric cars
- Team events in Germany and abroad, after-work beer, massage, and corporate benefits at many online shops
- €50 monthly as a contribution to Hansefit or tax-free for free use via SpenditCard
- Up to three days of additional special leave per year for voluntary work
- Great location for your commute by bike, public transport, or car
- Company health and dental insurance with cost coverage and group accident insurance
What You Will Do
- Identify new market potentials, industries, and target groups in collaboration with Sales, Partner Management, and our international partners.
- Support international sales activities and optimize lead generation and lead quality.
- Develop an international partner marketing program and support partner success management from a marketing perspective.
- Analyze relevant KPIs and continuously optimize international marketing measures.
- Deploy and expand modern marketing platforms and AI technologies to scale marketing processes.
What You Bring
- Successfully completed degree in Business Informatics, Business Administration with a technical focus, or a comparable qualification.
- Solid knowledge of the functionality and application areas of CCM systems, especially regarding target markets and added value.
- Ideally, experience in an international environment or in collaboration with international partners.
- Affinity for digital marketing technologies and interest in the use of modern CRM, marketing automation, and AI tools.
- Very good German and English language skills in speech and writing.
We Look Forward to You!
Join our successful team and help us stay on track with your skills and commitment.
We look forward to your application via the form to Dina Alves and Magdalena Sabaß.
If you have any questions about the position or our application process, please feel free to contact Magdalena Sabaß.
+49 761 88520
This field is for validation purposes and should not be altered.
© Kwsoft. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.