Marketing Manager (PR, SMM & Content Creation)
Primary stack
Nice to have's
Job description
About the Position
Marketing Manager (PR, SMM & Content Creation)
About Us
Cracken is an applied AI lab built by ex-nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.
The Role
We're looking for a Marketing Manager to own our external voice and build credibility in a highly technical cybersecurity domain. You'll lead three connected pillars: PR, social media (SMM), and content creation. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.
Responsibilities
Marketing Strategy & Operations
- Execute marketing strategy aligned with business goals
- Organize lightweight marketing ops: content calendar, contractors, and timelines
- Collaborate directly with founders, product, sales, and design teams
- Track performance, prepare monthly reports, and optimize based on metrics
Content Creation
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Turn security research, product features, and engineering work into deep, credible material: technical blog posts, breakdowns, whitepapers, and explainers
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Maintain and grow the company blog and website content
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Use AI tools to speed up content workflows without losing technical accuracy or brand voice
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Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website
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Grow a targeted audience of security practitioners, researchers, and enterprise buyers
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Build relationships with partners and communities
PR & Communications
- Build and maintain relationships with cybersecurity and tech media
- Write and distribute press releases, announcements, and pitches
- Identify trends, news hooks, and PR opportunities in cyber and AI, and pitch timely commentary and expert perspectives
- Support conference presence, including announcements, live coverage, and post-event content
- Coordinate speaking opportunities, podcasts, and interviews for founders and researchers
Requirements
- 3+ years of experience in Marketing, PR, SMM, Content, or a related hybrid role
- Experience in the cybersecurity domain
- Demonstrated ability to write technical content (technical blog posts, whitepapers, or deep-dive explainers)
- Strong SMM track record with real cases of growing a targeted audience
- Hands-on experience with media or press outreach and pitching
- Hands-on experience using AI tools for content and marketing workflows
- Excellent English copywriting skills
- Ability to translate complex technical topics into clear, credible messaging
- Proactive, ownership-driven mindset; comfortable operating in an early-stage startup
Nice to Have
- Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security)
- Experience with conference and event marketing
- Experience with crisis or sensitive-topic communications
Channels & Tools
- LinkedIn, X/Twitter, company blog and website
- Media and press outreach, pitching, and media list management
- AI-assisted content and marketing tools
Why Cracken?
- Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research
- Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity
- Adaptive roles: We shape roles around exceptional talent; your ownership and drive will define your path
- Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries
What We Offer
- Opportunity to build a global cybersecurity brand from an early stage
- Direct collaboration with founders and cyber operators
- High autonomy and real ownership
- Fully remote and flexible work setup
- Competitive compensation
© CrackenAGI. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Cracken is a fast-growing Silicon Valley-based startup built by elite nation-state and commercial operators who defended critical cyber infrastructure during the war in Ukraine, researched AI and cybersecurity at MIT and Kyiv Polytechnic, and led teams at Apple, Google, Palo Alto Networks, HackerOne, DIU, Comcast, HP, and more.We tame Cracken, an AI Agent for Cybersecurity with human-in-the-loop. Our flagship product, is an agentic AI copilot drastically scaling cyber assessments for enterprises and governments.