Tech Stack
Product ManagementMarketingUser Acquisition
Job Description, Responsibilities & Requirements
About the Position
Marketing Manager з функцією User Acquisition
We're seeking a Marketing Manager with User Acquisition skills to join our team, focusing on growth in the US and European markets. This role is fully remote.
Responsibilities
User Management (Product & Funnel Optimization)
- Prioritize the optimization of User Flow: from ad click → registration → trial → to purchase.
- Identify bottlenecks in the funnel (where users drop off, why payment fails, where a webinar or tip is missing).
- Set tasks (Specifications) for development and product teams to improve these paths. If traffic isn't converting due to inconvenient payment or a complex interface, it's your responsibility to identify the problem and initiate its resolution.
Deep Analytics
- Work with not only advertising metrics (CPC/CTR) but also product data.
- Independently analyze cohorts, understand traffic behavior from different countries, and make decisions based on data: scale the channel or change product logic.
- Create dashboards, propose hypotheses, and record test results.
Building a Traffic Acquisition System (User Acquisition)
- Develop a strategy for attracting users (USA, Europe).
- Launch campaigns directly in key channels and manage contractors/agencies in others.
- We expect you to attract quality traffic, but understand that without an effective product funnel, it's just a waste of budget.
Requirements
- Product Manager Thinking: You understand that attraction is just the beginning. You think in terms of funnels and user behavior scenarios.
- Experience: You have already built User Acquisition systems where marketing is inextricably linked to the product. Experience in SaaS/FinTech will be a big plus.
- Analytical Thinking: You don't wait for ready-made reports-you work with data yourself to understand the reasons for changes in conversion.
- Proactivity: You are able to notice that "payment doesn't go through in Germany" and go to the developers, not just turn off the ad.
- English: Upper-Intermediate (for working with Western markets).
- Understanding of Trading: You understand the difference between audiences of scalpers and day traders.
We Offer
- Influence on Business: You will be a key person connecting the external market with our product.
- Freedom of Action: Full carte blanche for hypotheses, channel selection, and changes in sales funnels.
- Remote Work and Flexible Schedule: For us, the result (Growth) is important.
Contact Us
- Telegram: @Andrii_HR_ATAS
- Email: [email protected]
No Suitable Offer?
Want to collaborate with ATAS but don't see a suitable vacancy? Fill out the general form-tell us about yourself and how exactly you can strengthen our team.