Marketing Manager з функцією User Acquisition

About the Position

We are seeking a Marketing Manager with User Acquisition skills to join our team. You will drive growth by optimizing user flow and acquisition strategies.

Responsibilities

• User Flow Management (Product & Funnel Optimization):

  • Your priority task. You must thoroughly understand and optimize the User Flow: from ad click → registration → trial → to purchase.
  • Identify bottlenecks in the funnel (where users drop off, why payment fails, where a webinar or tip is missing).
  • Set tasks (specifications) for the development and product teams to improve these paths. If traffic is not converting due to inconvenient payment or a complex interface, it is your responsibility to identify the problem and initiate its resolution.

• Deep Analytics:

  • You will work not only with advertising metrics (CPC/CTR) but also with product data.
  • Independently analyze cohorts, understand traffic behavior from different countries, and based on data, make decisions: scale the channel or change the product logic.
  • Create dashboards, propose hypotheses, and record test results.

• Building a Traffic Acquisition System (User Acquisition):

  • Develop an acquisition strategy (USA, Europe).
  • Launch campaigns yourself in key channels and manage contractors/agencies in others.
  • We expect you to attract quality traffic, but understand that without an effective product funnel, it's just a waste of budget.

Requirements

• Product Manager Mindset: You understand that acquisition is just the beginning. You think in terms of funnels and user behavior scenarios.
• Experience: You have already built User Acquisition systems where marketing is inextricably linked to the product. Experience in SaaS/FinTech will be a big plus.
• Analytical Thinking: You don't wait for ready-made reports-you work with data yourself to understand the reasons for changes in conversion.
• Proactivity: You are able to notice that "payment doesn't go through in Germany" and go to the developers, not just turn off the ad.
• English: Upper-Intermediate (for working with Western markets).
• Understanding of Trading: You understand the difference between audiences of scalpers and day traders.

We Offer

• Influence on Business: You will be the key person connecting the external market with our product.
• Freedom of Action: Full carte blanche for hypotheses, choice of channels, and changes in sales funnels.
• Remote Work and Flexible Schedule: For us, the result (Growth) is important.

Contact Us

Telegram: @Andrii_HR_ATAS

Email: [email protected]

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