Marketing Specialist

About the Position

We are seeking a Marketing Specialist with experience in B2B SaaS performance acquisition to join our remote team. This role is pivotal in managing and optimizing our paid campaigns across various platforms.

Responsibilities

• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads (core channels), while sourcing and testing new platforms as needed.
• Manage budgets across all acquisition channels.
• Set up and maintain conversion tracking and pixels/tags (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager).
• A/B test hypotheses regarding audiences and ad formats within ad managers.
• Identify and secure placements in niche communities (sourcing channels, negotiating with admins, media planning).
• Write clear creative briefs (TG/specs) for designers and copywriters tailored to each platform’s formats.
• Formulate and test hypotheses for landing pages and lead capture forms in collaboration with the web and design teams.
• Maintain regular reporting on CPL and lead-to-MQL/SQL conversion rates, segmented by product.
• Own UTM tagging and sync with the sales team to monitor and ensure lead quality.
• Stay on top of policy changes and algorithm updates across ad platforms, adapting campaigns accordingly.

Requirements

• Proven track record in performance/paid acquisition within the B2B SaaS sector.
• Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads.
• Deep understanding of performance metrics and the ability to leverage them effectively.
• Solid grasp of long B2B sales cycles and how to engage decision-makers.
• Self-starter capable of independently formulating and testing hypotheses.
• English proficiency at Upper-Intermediate (B2) level or higher.

Nice to Have

• Experience managing multiple products or brands simultaneously.
• Experience working with CRM systems.
• Experience with web analytics and reporting tools (GA4, Looker Studio, PowerBI).

Soft Skills

• Clear communication with cross-functional teams (designers, copywriters, developers).
• Ability to multitask efficiently without sacrificing quality.
• Comfortable operating in a fast-paced environment with ambiguity and limited data.

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

Join our dynamic team and be part of a fast-growing business group. We offer a multicultural environment with opportunities to work remotely or on-site in beautiful offices located in Warsaw, Limassol, Kyiv, Almaty, and Yerevan.