Marketing Strategy & Transformation Consultant/Senior Consultant

About the Position

Marketing Strategy & Transformation Consultant/Senior Consultant

Join frog, a Capgemini Invent company, as a Marketing Strategy & Transformation Consultant/Senior Consultant to drive Martech enabled transformation and AI based Marketing solutions.

Responsibilities

• Help define modern Marketing Technology and Advertising Technology (Martech) ecosystems for clients, delivering impactful solutions that improve ROI and enable their marketing strategies.
• Support your team in embedding Marketing Services and Martech capabilities alongside supporting processes, operating models, and governance frameworks.
• Analyse and optimize clients’ Marketing Services and Martech stacks, identifying inefficiencies and designing solutions to enhance marketing operations and maximize ROI.
• Provide objective insights into the strengths and weaknesses of products, tools, and approaches within the Marketing Services and Martech space.
• Ensure you are informed of best practices, emerging technology trends, and innovations in digital media, data integration, data platforms, marketing automation, digital asset management, content management, and social media.
• Help organisations unlock the potential of AI by defining pilots, scaling approaches, and embedding AI into their marketing practices.
• Have industry experience in one or more of: Financial Services, Consumer Products, Retail, Technology, Utilities, Telco, Public Sector.

Requirements

• Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.
• Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
• Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
• Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
• Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working.

Nice to Have

• Experience working with at least one of these platform providers – Adobe, Google, Facebook, TikTok, Twitter, LinkedIn.
• Commerce platforms such as Criteo, Profitero or Edge and Shopify.
• Foundational AI technology such as Mistral AI, Azure, AWS, LLaMa etc.

We Offer

• Flexible benefits options to suit your personal circumstances.
• A variable element dependent on grade, company, and personal performance.

About the Company

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

More information is available at: Capgemini Invent

CSR

We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about. In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini, you’ll join a team that does the right thing.

Whilst you will have London, Manchester, or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.