Marketing Strategy Manager

About the Position

We're seeking a Marketing Strategy Manager to shape our online casino customer engagement strategies and drive growth at DraftKings.

Responsibilities

• Communicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendations.
• Develop and refine customer personas by integrating research insights, performance data, and market trends.
• Serve as a subject matter expert on online casino customers, guiding targeting, messaging, and engagement strategies across campaigns.
• Analyze competitor marketing strategies, including creative execution, messaging, and positioning, to identify opportunities and inform approach.
• Partner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefs.
• Build a deep understanding of the competitive landscape and broader market trends to inform strategic direction.
• Collaborate cross-functionally to ensure consistent, customer-first strategies across channels and touchpoints.
• Take ownership of initiatives end-to-end, proactively identifying opportunities, driving work forward, and delivering results in a fast-paced, matrixed environment.

Requirements

• At least 5 years of experience in marketing, strategic planning, or customer insights within a business-to-consumer environment.
• Experience working with digital or technology brands.
• A data-driven mindset, with the ability to synthesize complex data into clear insights and strategic recommendations.
• Strong judgment and decision-making skills, with the ability to incorporate new information and act decisively.
• A track record of ownership and accountability, with experience driving work independently from concept through execution.
• The ability to translate customer research and data into actionable marketing strategies.
• Strong collaboration and communication skills, with the ability to influence cross-functional partners.
• A customer-first mindset and curiosity for evolving market trends and consumer behavior.

We Offer

• Competitive salary range: $109,200.00 - $136,500.00 USD per year, plus bonus, equity, and benefits.
• Comprehensive health benefits, including medical, dental, and vision plans.
• Free access to wellbeing programs such as therapy sessions, the Calm App, and Virtual Yoga Classes.
• 14 weeks of 100% paid parental leave and workplace lactation support.
• Benefits for family planning, pet insurance, gym reimbursement, and financial planning.
• Flexible PTO and commuter benefits.
• Tuition reimbursement for eligible team members.

About the Company

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

Locations

• Boston, Massachusetts, United States (On-site)
• Connecticut, United States (Remote)
• Michigan, United States (Remote)
• New Jersey, United States (Remote)
• Pennsylvania, United States (Remote)

Ready to Own What's Next?

We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.