Marketing Tech (Senior) Principal

About the Position

Marketing Tech (Senior) Principal

Location: London, United Kingdom

Company: Farfetch

Employment Type: Permanent

Work Location: Hybrid

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Responsibilities

• Architect and oversee the integration of marketing technologies, ensuring seamless data flow across paid marketing channels (SEM, Paid Social, Display, Affiliates, etc.), web & app analytics, CRM, and personalization platforms.
• Partner with marketing, product, and engineering teams to define and implement scalable solutions that improve audience & value signals, attribution, and campaign performance.
• Ensure compliance with data privacy regulations while maximizing the use of first-party data for personalization and performance optimization.
• Define best practices, governance frameworks, and training programs to enhance marketing tech & AI adoption across teams.
• Help Farfetch in driving towards a single customer view across all touchpoints and parts of the journey.
• Work with marketing & product teams to optimize our product feeds with rich & accurate data for paid & organic channels.

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Requirements

• Core Skills:

  • Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, server-side tagging, customer engagement and automation platforms).
  • Strong technical background with experience in REST APIs, data architecture, and marketing automation workflows.
  • Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance.
  • Demonstrated ability to effectively communicate complex technical concepts and strategies to senior management, resulting in measurable positive impacts on business operations and outcomes.
  • Experience working cross-functionally with marketing, product, data science, and engineering teams (e.g., managing RFPs with service providers).
  • Strong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation.

• Secondary Skills:

  • Extensive hands-on or leadership experience in Search Marketing or Display Marketing is a strong plus.

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We Offer

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment - 3 days a week in the office, 2 days from home

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About the Company

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators, and consumers. We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners, and our customers. This community is at the heart of our business success. We welcome differences, empower individuality, and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

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Equal Opportunities Statement & Scam Disclaimer

• Equal Opportunities Statement: Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
• Scam Disclaimer: It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.