Marketing Technology, AI & Digital Experience Lead

About the Position

We are seeking a Marketing Technology, AI & Digital Experience Lead to manage Neptune Software's global marketing engine, combining technology, creativity, AI, and operational excellence.

Responsibilities

Website Strategy, Management & Operations

• Own Neptune's corporate website as one of the company's most important business assets.
• Develop and execute the website roadmap aligned with business and marketing priorities.
• Manage the day-to-day operation, maintenance, performance, and continuous improvement of Neptune's global website.
• Own website hosting, security, monitoring, uptime, technical health, and performance optimization.
• Manage our CMS (currently WordPress) while continuously evaluating new platforms, technologies, and architectures that improve agility, scalability, and content management.
• Build and maintain website pages, landing pages, campaign microsites, resource centers, and digital experiences that support global marketing initiatives.
• Ensure an exceptional user experience across desktop and mobile.
• Optimize Core Web Vitals, accessibility, page speed, and overall technical performance.
• Partner closely with the Digital Marketing team to implement SEO, AEO, structured data, schema markup, and technical optimizations that improve discoverability.
• Continuously evaluate opportunities to modernize our website architecture, including headless CMS and composable digital experience platforms where appropriate.

Marketing Technology

• Own and continuously improve Neptune's marketing technology ecosystem.
• Help administer, optimize, and evolve our marketing technology stack, including HubSpot and related platforms.
• Manage integrations between our website, CRM, marketing automation, analytics, forms, and other marketing systems.
• Ensure reliable lead capture, tracking, tagging, analytics, and campaign infrastructure.
• Evaluate and implement new marketing technologies that improve team productivity and business outcomes.
• Partner closely with Demand Generation and Marketing Operations to support campaign execution and reporting.
• Document processes, establish best practices, and improve operational efficiency across Marketing.

AI Enablement

• Lead the adoption of Artificial Intelligence across Neptune's Marketing organization.
• Identify opportunities to leverage AI to improve productivity, creativity, campaign execution, and operational efficiency.
• Research, evaluate, and introduce emerging AI technologies that help Marketing work smarter.
• Build AI-powered workflows, assistants, copilots, GPTs, and agents that automate repetitive marketing activities.
• Help teams leverage AI for content creation, image generation, video production, research, reporting, campaign execution, and knowledge management.
• Stay current with emerging AI trends and recommend practical applications that strengthen Neptune's marketing capabilities.
• Promote AI best practices and help build an AI-first culture across the Marketing organization.

Digital Experience

• Help create exceptional digital experiences throughout the buyer journey.
• Build engaging landing pages and digital experiences that support global campaigns and product launches.
• Continuously optimize user journeys, navigation, conversion paths, forms, and content discoverability.
• Partner with Design and Product Marketing to ensure digital experiences reflect Neptune's brand, positioning, and messaging.
• Support website personalization, experimentation, A/B testing, and continuous conversion optimization.
• Ensure consistency and quality across all digital touchpoints.

Innovation & Continuous Improvement

• Serve as Marketing's technology and digital innovation advisor.
• Continuously evaluate emerging technologies, AI tools, CMS platforms, and digital trends.
• Recommend improvements to website architecture, digital workflows, marketing operations, and automation.
• Introduce scalable solutions that reduce manual work, improve speed to market, and increase Marketing effectiveness.
• Champion a culture of innovation, experimentation, and continuous improvement across the team.

Requirements

Required Experience

• 5+ years of experience managing websites, digital platforms, or marketing technology within a B2B technology organization.
• Strong experience managing WordPress or other enterprise CMS platforms.
• Experience supporting marketing teams through website development, landing pages, digital campaigns, and marketing operations.
• Experience managing website hosting, performance optimization, security, integrations, and technical operations.
• Experience collaborating with developers, designers, marketers, and cross-functional teams.

Preferred Experience

• Experience with HubSpot or similar marketing automation platforms.
• Experience working with Salesforce or other CRM systems.
• Experience supporting enterprise B2B marketing organizations.
• Experience in SaaS, Enterprise Software, AI, Low-Code, or SAP ecosystems.

Skills & Capabilities

• Strong understanding of modern website architecture and digital experience management.
• Hands-on experience with CMS platforms and website administration.
• Strong technical aptitude with the ability to learn new platforms quickly.
• Passion for Artificial Intelligence and its practical application within Marketing.
• Excellent analytical and problem-solving skills.
• Strong project management and organizational capabilities.
• Ability to balance strategic thinking with hands-on execution.
• Excellent communication and collaboration skills.
• Continuous learner with a passion for innovation and technology.

Preferred Technical Skills

• Experience with some or all of the following technologies:
  • WordPress
  • HubSpot
  • Salesforce
  • Google Analytics 4
  • Google Tag Manager
  • HTML/CSS (working knowledge)
  • Website hosting and performance optimization
  • CRM and Marketing Automation integrations
  • AI platforms such as ChatGPT, Claude, Gemini, Midjourney, Runway, Synthesia, ElevenLabs, or similar
  • Workflow automation platforms such as Zapier, Make, or n8n
  • Familiarity with headless CMS architectures, API-first integrations, and modern digital experience platforms

We Offer

• Competitive salary
• Opportunity to work remotely from Catalunya, Spain
• Be part of a leading AI-driven innovation company
• Collaborative and innovative work environment

About the Company

Neptune Software helps enterprises accelerate SAP transformation and own AI-driven innovation on their terms. Its AI-powered no-code, low-code, and pro-code platform enables teams to adopt, evolve, and scale AI securely, future-proofing business for SAP and beyond.

Built to run natively inside SAP ECC and S/4HANA and extendable to any enterprise system, Neptune DXP unifies user experience, workflow automation, and data orchestration with enterprise-grade governance. Founded in Oslo in 2011, Neptune Software supports more than 850 customers and over 4 million licensed users worldwide.

Developers and IT teams benefit from full SAP-native integration, clean-core compliance, and rapid application deployment without middleware. Recognized by Gartner and G2, Neptune collaborates with more than 100 certified partners to deliver innovation faster, safer, and at scale.