Marketing Manager

About the Position

We are seeking a Marketing Manager with 2+ years of experience in creative marketing to join our fast-growing business group. Responsibilities include developing creative concepts and campaigns across various channels.

Responsibilities

• Collaboration with marketing, SMM, digital, production, events, and the merch department
• Primary focus: collaboration with design, events, and merch
• Participation in cross-functional brainstorming sessions (stand concepts, merch concepts, creative development for video production)
• Participation in developing creative concepts for special projects and PR campaigns
• Participation in developing campaigns for influencers and YouTube channels
• Generating creative ideas for marketing campaigns
• Participation in developing creative concepts (360)
• Proposing and defending creative solutions aimed at increasing key metrics (CTR, ER, etc.)
• Searching for and adapting trends and references to brand guidelines
• Responsibility for the visual and creative content of the brand across all channels
• Formulating and setting design objectives (static, motion, special projects)
• Preparing briefs (goals, target audience, messages, formats, references) in collaboration with the project's Marketing Manager
• Preparing technical specifications for the design, production, event, and merch teams
• Monitoring the deadlines and quality of creative tasks
• Participating in developing merch ideas (clothing, accessories, event materials)
• Searching for visual solutions and trends for merch
• Communication with the merch department + overseeing the creative side of merch production
• Monitoring merch compliance with brand style and objectives
• Analyzing the effectiveness of campaigns, drops, and past events
• Drawing conclusions and recommendations
• Optimizing creative solutions and special projects based on data and retrospective analysis

Requirements

• 2+ years as a creative marketer/creative producer/senior SMM/Marketing manager/creative strategist
• Experience with 360 campaigns (digital + social media + influencer + offline/events/merch)
• Experience in product or performance-oriented teams
• Ability to generate ideas for specific tasks
• Experience developing creative concepts for a wide range of tasks, special projects, influencer integrations, PR campaigns
• Well-versed in: understanding trends in social media, YouTube, merch, and events
• Ability to find and adapt refs to the brand
• Experience setting tasks for design (static / motion), video production, events/special projects
• Ability to write clear briefs and specifications
• Understanding of the VP and merch production pipeline (deadlines, stages, limitations)
• Understanding how creative influences: CTR, ER, retention/engagement
• Ability to interpret campaign results and draw conclusions
• Basic understanding of performance marketing
• Experience or understanding of merch/brand material development
• Sense of trends in visuals, fashion/pop culture

Soft Skills

• Conceptual thinking
• Ability to generate and defend creative ideas with arguments
• Systematic approach to creativity, task setting, and cross-team work
• Strong focus on cross-team communication
• Ability to accept and maintain responsibility for one's part of the project
• Ready to quickly adapt and rework ideas
• Time management, planning, and task prioritization

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• Corporate health insurance program for your well-being
• Referral program enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Free internal English courses
• Yoga classes to help you stay active and energized
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Corporate events, team buildings

About the Company

Join our fast-growing business group and be part of a dynamic and innovative team. We offer a great working atmosphere, modern equipment, and numerous opportunities for professional development and personal growth.