Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Martech Analyst
Location: São Paulo, Brazil
Employment Type: Full-time - Remote
At CloudWalk, we are seeking a Martech Analyst to join our team in São Paulo. This role goes beyond traditional Martech responsibilities, focusing on architecting the data foundation that powers acquisition, engagement, retention, and monetization. You will design tracking, integrations, and governance frameworks that ensure marketing and product data is reliable, actionable, and scalable.
Responsibilities
- Design and own the event tracking architecture across web, app, and backend, defining event structures, properties, and naming conventions, and ensuring proper implementation with Product and Engineering.
- Manage the end-to-end data flow across tools like RudderStack, Amplitude, and Iterable, ensuring events are correctly collected, transformed, validated, and consistently available across all destinations.
- Establish and enforce data governance, including taxonomy, validation, monitoring, and alerting, to prevent data drift and guarantee reliable, decision-ready data.
- Partner with Marketing and CRM teams to enable segmentation, lifecycle campaigns, personalization, and experimentation, while defining and maintaining core metrics such as activation, retention, and LTV.
- Evaluate and implement Martech tools and integrations, and build automated workflows and intelligent agents to validate data, generate analyses, and surface insights, continuously improving data quality, scalability, and cost efficiency.
Requirements
- Strong SQL skills and analytical depth, with the ability to navigate large datasets and translate business questions into structured analysis.
- Clear, structured thinking - able to break down problems into hypotheses, design analyses, and turn results into actionable insights.
- Solid understanding of data quality, tracking, and metric definitions, with a high bar for consistency and reliability across tools.
- Experience with Martech ecosystems (e.g. CDPs, product analytics, engagement platforms) and event-driven data models.
- Ownership mindset with strong communication skills, able to work cross-functionally with Marketing, Product, and Engineering and drive initiatives end-to-end.
We Offer
- Join us at CloudWalk, where we're not just engineering solutions; we're building a smarter, AI-driven future for payments and credit-together.
About the Company
CloudWalk is committed to leveraging artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Apply for this job and be part of our innovative team!