MarTech Product Lead

About the Position

At AIBY, you can enjoy the work you do while helping millions of people. We’re looking for a MarTech Product Lead to own and evolve AIBY’s internal marketing technology ecosystem. This is a high-impact role for a product manager who has already built MarTech platforms for mobile apps and is ready to define vision, architecture, and long-term strategy at scale. You won’t be optimizing someone else’s tools - you’ll be defining how growth works at AIBY for years to come.

AIBY operates at a level of marketing and product complexity where off-the-shelf solutions are no longer enough. We invest heavily in proprietary MarTech platforms powering user acquisition, creative production, analytics, experimentation, and AI-driven automation across our entire app portfolio. At AIBY, MarTech is not a support function - it’s a growth engine. We build internal products that directly define how efficiently and intelligently our business scales.

Responsibilities

• Own the end-to-end product vision, strategy, and roadmap for AIBY’s internal MarTech ecosystem
• Build tools that empower Performance Marketing, Creative, Growth, and Analytics teams to move faster and smarter
• Partner closely with these teams to identify growth bottlenecks and turn them into product solutions
• Lead discovery through deep user research with internal stakeholders, data analysis, and hands-on experimentation
• Define long-term platform architecture, make prioritization and trade-off decisions based on business impact, scalability, and leverage - not just feature demand
• Build products that scale across 70+ apps, multiple verticals, and diverse growth needs
• Drive automation and AI adoption in marketing workflows: creative generation, testing, optimization, attribution, and insights
• Define and own success metrics for MarTech products (ROI uplift, CAC reduction, LTV growth, time-to-market, experiment velocity) and track business impact
• Act as the Product Leader for the MarTech domain: set standards, shape best practices, and raise the quality bar
• Influence senior stakeholders and own outcomes end-to-end

Requirements

• 5+ years of product management experience
• At least 2 years of experience and a proven track record owning internal MarTech, growth, or analytics products used by marketing, growth, or analytics teams within the mobile app industry
• Deep understanding of performance marketing (paid UA, funnels, attribution, LTV, CAC, ROAS)
• Experience building or evolving creative production systems (asset production, testing frameworks, iteration at scale)
• Practical exposure to AI/ML use cases in marketing (automation, prediction, generation, optimization)
• Strong data mindset and hands-on experience with Tableau, Amplitude, Firebase, and other analytics tools
• Platform-thinking mindset: building systems, not just features
• Ability to operate at Lead/ Head level: set direction, make trade-offs, own outcomes end-to-end, and influence senior stakeholders
• Experience in fast-growing, product-led organizations where speed, scale, and ambiguity are the norm

We Offer

• A supportive atmosphere - we’re all for creativity and providing opportunities for self-fulfillment
• Working on inspiring products in a team of supportive professionals
• Remote work
• Medical insurance and assistance (depends on the location)
• English courses
• Sports reimbursement program
• Reimbursement of professional courses and trainings
• A variety of corporate events and team-building activities
• Paid vacations, sick days, and other benefits

About the Company

AIBY is a team of strong international top talents. This role allows for either hybrid (combining in-office and remote work), fully remote, or in-office work.