Media & Sponsorship Business Director

About the Position

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Responsibilities

Strategic Leadership & Governance

• Global Stakeholder Leadership: Act as the primary strategic interface for the Integrated Marketing & Creative organization (and Brand General Manager’s, where required), serving as the dedicated global lead for all brand media and sponsorship initiatives.
• Process Governance: Collaborate cross-functionally to design, implement, and govern the interaction process between Integrated Marketing, Brands, and execution teams, ensuring consistency, compliance, and agility.
• Project Leadership: Lead high-visibility brand and partner projects, driving alignment across internal stakeholders and external agencies to ensure effective delivery.
• Innovation: Champion innovative ideas and approaches to evolve internal communication frameworks, guiding hybrid in-house digital teams and external agencies towards optimal media strategy, integrated media plans, data-driven learning agendas, and mobilizing insights & optimization outputs to drive efficiency and pre-agreed brand measurement framework KPIs.

Planning, Briefing & Deliverables

• Brief Ownership: Own the distribution and communication of all brand media and sponsorship briefs (internal and external), ensuring clarity of vision and objectives.
• Core Deliverable Management: Manage the development and delivery of key outputs, including strategic approaches, rationale documentation, holistic media plans, and post-campaign reports.
• Objective Planning: Apply analytical rigor and a scientific mindset to produce evidence-based proposals, rationale, and learning agendas to drive impact.
• Stakeholder Alignment: Work with Planning, Agency, and Execution Leads to coordinate responses to briefs, ensuring all outputs align with the agreed strategic business goals and integrated marketing team deliverables.
• Creative Integration: Collaborate with Integrated Marketing & Creative teams to ensure media, sponsorship, and creative strategies are aligned, defining asset requirements and delivery timelines.

Financial Accountability & Performance

• P&L Ownership: Be accountable for brand-specific media and sponsorship finance decisions and P&L management. This includes ensuring financial rigor, transparency, and managing the allocation of capital across markets, channels, and geographies based on measurement outputs, corporate guidance, and Brand GM requests.
• Business Reporting: Drive brand business targets and lead comprehensive reporting activities, including Monthly and Quarterly Business Reviews (MBRs/QBRs) and other key performance forums.
• Global Synthesis: Synthesize market-specific schematics and reports into global views, analyzing learnings to provide actionable insights that inform future planning and capital allocation.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience
• 12+ years experience in client management and strategic media and sponsorship planning, gained in-house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform
• Brings a forward-looking perspective on AI, from setting foundations to employing technology to enhance integrated marketing, media, and sponsorship workflows
• Proven experience leading complex, multi-market brand media strategies across channels (digital, offline, and sponsorships) and translating them into integrated, executable plans
• Strong financial acumen, with a track record of managing large, complex media budgets and P&Ls, ensuring financial rigor, transparency, and compliance
• Exceptional communication skills, with the ability to synthesize complex data and plans into clear, concise narratives and executive-ready insights

Nice to Have

• A highly consultative approach with a strong track record of influencing and aligning senior stakeholders in matrixed, global organizations
• Demonstrated operational excellence, with the ability to prioritize multiple complex projects, govern process, and drive work to high-quality completion at pace
• Analytical mindset with comfort applying data, measurement frameworks, and learning agendas to inform strategy, optimization, and investment decisions
• Proactive problem-solver who identifies issues and opportunities, takes ownership, and drives toward solutions while escalating appropriately when needed

We Offer

• Competitive salary range: $207,500.00 to $290,500.00
• Potential to increase pay up to $332,000.00 based on performance
• Comprehensive benefits package including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership

About the Company

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.