Media Buyer

About the Position

We are seeking a Media Buyer with 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks. This role is remote and open to candidates in Armenia, Azerbaijan, Cyprus, Georgia, Kazakhstan, and more.

Responsibilities

• Launch retargeting and performance campaigns
• Manage the structure of retargeting campaigns
• Close work with existing campaigns
• Technical setup: pixel integration, postback configuration
• Inventory management: maintaining whitelists and blacklists of publishers and domains in DSP
• Creative performance analysis and briefing for the design team based on CTR and conversion data
• Regular reporting on campaign performance by GEO and placement
• Close work with existing campaigns

Requirements

• User acquisition expert: 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks
• Previous experience with ad networks
• Understanding of attribution models (post view vs click) and conversion deduplication
• Awareness of GEO-specific advertising regulations for gambling verticals
• Gambling experience is mandatory
• Work with creatives, experience with setting up tasks for video creatives
• Experience in A/B testing and campaign optimization
• Ability to identify issues within campaigns and develop solutions quickly
• Understanding user journey, user segmentation, engagement, and customer experience
• Ability to analyze and understand such metrics as CTR, CR, CPA
• Previous work with such tools as Jira, Tableau
• Understanding how to work with pixels, postbacks, user cookies
• Remote work experience: ideally, in an international team
• Flexible and open to feedback, with a continuous improvement mindset
• Comfortable working independently and managing large-scale ad budgets
• Good English communication skills

We Offer

• 🍀 An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc.
• 🤝 Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• 📍 Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day.
• 🧑‍💻 Laptop & all necessary equipment for work according to the holding standards.
• 🏖 Paid vacations, personal events days, days off.
• 🫖 Paid sick leave.
• 👨‍⚕ Medical insurance.
• 💵 Referral program - enjoy cooperation with your colleagues and get the bonus.
• 📚 Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy.
• 🗣 Free internal English courses.
• 🤸‍♀ Sport benefit.
• 🦄 Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc.
• 🎳 Company events, team buildings.

About the Company

Join our fast-growing product holding and be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc. We offer an exciting and challenging job, a great working atmosphere, beautiful offices, and numerous benefits.