Job Description, Responsibilities & Requirements
About the Position
App Brand | Media Planner
At Point2Web, you join a performance-driven marketing company focused on delivering real results for advertisers. Since 2019, we’ve been building scalable growth systems that combine media buying, creative production, and CRO into one integrated structure. We work directly with leading platforms like Meta, TikTok, Google, and Snapchat, and operate where performance truly matters inside the advertising ecosystem itself.
What makes Point2Web different is how we work: Excellent service. Total commitment. Driving innovation. Focus on the team. Openness & honesty.
We are structured by vertical expertise, which means you collaborate with professionals who understand the exact monetization models, compliance sensitivities, and scaling mechanics of the markets they operate in.
If you’re looking for an environment where expertise is valued, performance is engineered, and growth is continuous, Point2Web is built for you.
We’re currently looking for a proactive and responsible Media Planner with a strong desire to grow within the field of client work. The ideal candidate should have the ability to work directly with our clients, maintaining their ad campaigns to achieve predefined KPIs.
Responsibilities
- Day-to-day relationship management of a group of existing clients and the successful onboarding and management of new clients
- Proactive consulting for key accounts, providing expert advice on media planning and strategy
- Understanding of client needs and expectations, oversee the creation, implementation, and optimization of client's performance across multiple platforms
- Effectively present information, respond to questions, and follow up on inquiries from clients
- Proactively monitor campaign performance and develop strategies for improved engagement in collaboration with the business development team and cross-department
- Trouble-shoots and resolves issues by working with internal and client teams
- Guide clients to maximize their ROI and upsell
Requirements
- 3–5+ years of experience in Media Buying and/or User Acquisition in mobile apps
- Proven Media Planning experience
- Deep expertise in advertising on Social media traffic (Meta, TikTok, Snapchat, NewsBreak), ASO, DSP
- Experience managing monthly budgets of $100K+ (either through direct media buying or proactive optimization)
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Solid understanding of tracking implementation for mobile apps
- Knowledge of MMP platforms: AppsFlyer, Adjust, Singular
- Experience in client support, scaling strategies, and growth hacking
- Comfortable with daily client communication, including online calls
- Excellent written and verbal communication skills, with the ability to clearly present complex information
- Strong organizational and structured approach to work, with the ability to analyze data and make informed decisions
- Proactive, goal-driven, and motivated to grow within client-facing roles
- Upper-Intermediate English or higher
- Experience with major app verticals: game apps (Hyper-Casual, Casual, Hardcore) - priority, utility apps, health & fitness apps, and others
Nice to Have
- Certifications such as AppsFlyer, Meta Media Planner, or Media Buyer Professional
We Offer
- Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (EEST time zone)
- A transparent motivation and rewards system. Compensation package: Fix rate + % of profit
- Medical insurance after six months of successful work
- 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year
- English classes tailored to your current level
- Full remote and optional visiting of our offices
- Increasing the professional level with courses, training, certifications, and conferences
About the Company
We bring together sharp minds to deliver results that set new standards in the industry. You’ll be part of a team that supports your growth, values your ideas, and challenges you to reach higher every single day.
Join our team
People, Strategy, and Trust
We believe culture fuels performance. Our team blends creativity, data, and technology to deliver impact that lasts, but what makes us stand out is how we do it. We’re a community of specialists who challenge each other, celebrate wins together, and build partnerships rooted in trust.
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