Media Buyer, Emerging Channels - Growth Marketing

About the Position

We are seeking a Media Buyer, Emerging Channels - Growth Marketing to join our dynamic team in New York City, NY. At AppLovin, we create technologies that help businesses connect with their ideal customers. Our global team is committed to delivering end-to-end advertising solutions to reach, monetize, and grow global audiences. For more information, visit www.applovin.com.

Responsibilities

• Design, run, and analyze structured paid marketing tests on new growth channels.
• Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels, including QA conversion mapping and ensuring accurate performance links back to ad platform algorithms.
• Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental.
• Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging to what converts best per channel.

Requirements

• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms.
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies, and tracking drops.
• Strong test-and-learn track record, data-driven, and creative.
• Comfort with SQL, BI tools like Superset, Looker, or similar.
• Bonus if you have experience with landing page testing and conversion rate optimization.

Nice to Have

• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
• Ad-tech, DSP, or marketplace background.
• Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance.

We Offer

• Competitive salary range: $153,000 - $200,000 USD.
• Comprehensive benefits package including Medical, Dental, Vision, Life, Disability, 401(k) Retirement Plan, Unlimited Discretionary Time Off, 10 paid holidays per year, and 80 hours of Paid Sick Leave.
• Equity eligible.
• Opportunity to work in a diverse and inclusive environment.

About the Company

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.

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