Media Buyer FB

About the Position

We are seeking a Media Buyer FB with 2+ years of experience in managing Facebook advertising budgets for betting platforms in the CIS/Latam markets.

Responsibilities

• Creating, setting up, and optimizing advertising campaigns on Facebook and Instagram platforms to attract new players to the Product.
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results.
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation.
• Setting the Terms of Reference for the necessary promotional materials.
• Competent budget management.
• Together with the team, the formation of media strategies, calculation of the KPI funnel.
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them.
• Regular reporting on performance and profit.
• Market and Competitor Analysis.
• Planning and calculation of Traffic Streams.

Requirements

• 2+ years of successful proven experience with Facebook in the Betting.
• Ability to effectively manage large advertising Budgets.
• Availability of successful cases in the betting niche in the CIS/Latam markets.
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.).
• Experience in working with Antidetect Browser and Tracking Systems.
• A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods).
• Ability to moderate creatives and links on the previously mentioned platforms.
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.).
• Ability to collect test results (advertising), draw conclusions and suggestions for further actions.
• Ability to analyze and optimize your advertising campaigns to achieve specified KPIs.
• Experience in A/B testing.
• Experience with a lot of traffic, ability to work with a large array of information.
• English B1 and above.

Nice to Have

• Experience in other Search Traffic Sources (TikTok, BigoAds, Kwai, etc).
• Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc).

Soft Skills

• High level of structure and responsibility.
• Strong analytical mindset.
• Stress resistance.
• Calm character.
• Adequacy and purposefulness.
• Ability to multitask.
• Ability to form work requests.

Our Stack

• GoLogin/AdsPower/Dolphin
• Keitaro
• Proxy
• PWA app
• Android/IOS webview
• Auto-fill accounts Nooklz/FBtool/Dolphin
• Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps
• Tableau

We Offer

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
• Modern corporate equipment based on macOS or Windows and additional equipment are provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program enjoy cooperation with your colleagues and get the bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

Join us in our exciting journey as we continue to grow and innovate in the dynamic world of betting and marketing.