Media Buyer FB

About the Position

We are seeking a Media Buyer FB with experience in iGaming funnels and Facebook Ads account optimization to join our team in a remote role.

Responsibilities

• Building and owning Meta strategy across multiple GEOs or products
• Deep understanding of iGaming funnels, player lifecycle, LTV, and monetization logic
• Ability to build full retargeting funnels based on player behavior and funnel stage
• Advanced audience segmentation by visits, clicks, registrations, deposits, activity, and value
• Advanced Facebook Ads account structure optimization for scale and efficiency
• Strong experience with CBO, ABO, campaign duplication, and budget scaling mechanics
• Ability to forecast performance and plan budget allocation by GEO, segment, and audience quality
• Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR, and player quality
• Advanced work with Pixel, CAPI, event matching, postbacks, and attribution logic
• Ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro, and advertiser reports
• Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks, and reporting
• Strong experience with anti-detect browsers, account infrastructure, and operational limitations
• Ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits, and volume
• Ability to decide what to scale, pause, cut, or test based on data
• Experience with competitor research, Spy services, and creative market analysis
• Ability to research current market angles, funnels, and creative approaches
• Ability to create A/B testing plans and provide clear test reports
• Ability to build creative hypotheses and prepare detailed technical tasks for designers
• Understanding of creative fatigue, funnel quality, and player quality impact
• Experience with webview apps and PWA apps, including tracking and launch logic
• Ability to adapt funnels to improve traffic quality and conversion efficiency
• Ability to analyze traffic by GEO and prepare growth plans
• Advanced cohort analysis by traffic source, GEO, segment, and player behavior
• Ability to connect media buying decisions with product and business outcomes
• Experience working with Jira and improving operational processes

Requirements

• Experience with Keitaro, Binom, Voluum, or RedTrack
• Experience with server-side tracking and advanced Conversion API
• Experience with automation tools and AI for media buying
• English level B2 or higher

Nice to Have

• Strategic and business-oriented thinking
• Leadership through influence and expertise
• Mentoring and developing team members
• Ability to align cross-functional stakeholders
• Strong communication under pressure
• Risk assessment and structured decision-making
• Ability to create clarity in ambiguous situations
• Driving process improvements and operational excellence
• Long-term mindset with focus on sustainable growth

We Offer

• An exciting and challenging job in a fast-growing business group
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment provided
• Paid vacations, sick leave, personal events days, days off
• Corporate health insurance program for your well-being
• Referral program: enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Yoga classes to help you stay active and energized
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
• Corporate events, team buildings

About the Company

PIN-UP is a fast-growing business group with a diverse team of professionals. We offer a dynamic work environment, opportunities for professional growth, and a range of benefits to support your well-being and career development.