Media Buyer FB

About the Position

We are looking for a Media Buyer FB with 2+ years of proven experience in i-Gaming to join our team. This role is based in Cyprus, Poland, or Ukraine and offers a hybrid work model.

Responsibilities

• Creating, setting up, and optimizing advertising campaigns on Facebook and Instagram platforms to attract new players to the product.
• Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results.
• Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation.
• Setting the Terms of Reference for the necessary promotional materials.
• Competent budget management.
• Together with the team, forming media strategies, calculating the KPI funnel.
• Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them.
• Regular reporting on performance and profit.
• Market and Competitor Analysis.
• Planning and calculation of Traffic Streams.

Requirements

• 2+ years of successful proven experience with Facebook in i-Gaming.
• Ability to effectively manage large advertising budgets.
• Availability of successful cases in the betting niche in the CIS/Latam markets.
• Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.).
• Experience in working with Antidetect Browser and Tracking Systems.
• A high-level understanding of how the major advertising Facebook and Instagram platforms work (placements, auto-rules, launch methods).
• Ability to moderate creatives and links on the previously mentioned platforms.
• Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.).
• Ability to collect test results (advertising), draw conclusions, and suggestions for further actions.
• Ability to analyze and optimize advertising campaigns to achieve specified KPIs.
• Experience in A/B testing.
• Experience with a lot of traffic, ability to work with a large array of information.
• English B1 and above.

Nice to Have

• Experience in other Search Traffic Sources (TikTok, BigoAds, Kwai, etc).
• Experience with Facebook in the betting niche.
• Experience with BI/Analytics services (Tableau/Google Data Studio/Power BI, etc).

We Offer

• An exciting and challenging job in a fast-growing business group.
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan with the option to work remotely or on-site.
• Modern corporate equipment based on macOS or Windows and additional equipment provided.
• Paid vacations, sick leave, personal events days, days off.
• Corporate health insurance program for your well-being.
• Referral program to enjoy cooperation with your colleagues and get a bonus.
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• Yoga classes to help you stay active and energized.
• In-house Travel Service.
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
• Corporate events, team buildings.

About the Company

Join PIN-UP and take your career to the next level. Create trends, don’t follow them. Be part of a dynamic team that values innovation, growth, and success.