Media Buyer FB

About the Position

We are seeking a Senior Media Buyer FB with extensive experience in iGaming funnels and Facebook Ads optimization to join our dynamic team. This role is remote and offers the opportunity to work across multiple GEOs or products.

Responsibilities

• Building and owning Meta strategy across multiple GEOs or products
• Deep understanding of iGaming funnels, player lifecycle, LTV, and monetization logic
• Ability to build full retargeting funnels based on player behavior and funnel stage
• Advanced audience segmentation by visits, clicks, registrations, deposits, activity, and value
• Advanced Facebook Ads account structure optimization for scale and efficiency
• Strong experience with CBO, ABO, campaign duplication, and budget scaling mechanics
• Ability to forecast performance and plan budget allocation by GEO, segment, and audience quality
• Strategic optimization based on CPA, CPS, CPL, ROI, LTV, NGR, GGR, and player quality
• Advanced work with Pixel, CAPI, event matching, postbacks, and attribution logic
• Ability to diagnose tracking issues and explain data discrepancies between Meta, Keitaro, and advertiser reports
• Advanced experience with Keitaro, TDS platforms, macros, offers, postbacks, and reporting
• Strong experience with anti-detect browsers, account infrastructure, and operational limitations
• Ability to analyze active campaigns by CPM, CPC, CPA, CTR, CR, CVR, FTD, deposits, and volume
• Ability to decide what to scale, pause, cut, or test based on data
• Experience with competitor research, Spy services, and creative market analysis
• Ability to research current market angles, funnels, and creative approaches
• Ability to create A/B testing plans and provide clear test reports
• Ability to build creative hypotheses and prepare detailed technical tasks for designers
• Understanding of creative fatigue, funnel quality, and player quality impact
• Experience with webview apps and PWA apps, including tracking and launch logic
• Ability to adapt funnels to improve traffic quality and conversion efficiency
• Ability to analyze traffic by GEO and prepare growth plans
• Advanced cohort analysis by traffic source, GEO, segment, and player behavior
• Ability to connect media buying decisions with product and business outcomes
• Experience working with Jira and improving operational processes

Requirements

• Core Skills:

  • Facebook Ads
  • Audience Segmentation
  • Retargeting Funnels
  • Campaign Optimization
  • Budget Scaling
  • Performance Forecasting
  • Pixel
  • CAPI
  • Event Matching
  • Postbacks
  • Attribution Logic
  • Tracking Issues Diagnosis
  • Keitaro
  • TDS Platforms
  • Anti-detect Browsers
  • Account Infrastructure
  • Campaign Analysis
  • A/B Testing
  • Creative Hypotheses
  • Creative Fatigue
  • Funnel Quality
  • Player Quality
  • WebView Apps
  • PWA Apps
  • Traffic Analysis
  • Cohort Analysis
  • Media Buying Decisions
  • Product Outcomes
  • Business Outcomes
  • Jira

• Secondary Skills:

  • Keitaro
  • Binom
  • Voluum
  • RedTrack
  • Server-side Tracking
  • Advanced Conversion API
  • Automation Tools
  • AI for Media Buying
  • English

Soft Skills

• Strategic and business-oriented thinking
• Full ownership of outcomes and decision quality
• Leadership through influence and expertise
• Mentoring and developing team members
• Ability to align cross-functional stakeholders
• Strong communication under pressure
• Risk assessment and structured decision-making
• Ability to create clarity in ambiguous situations
• Driving process improvements and operational excellence
• Long-term mindset with focus on sustainable growth

We Offer

• An exciting and challenging job in a fast-growing business group
• The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
• Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan
• Work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• Corporate health insurance program for your well-being
• Referral program to enjoy cooperation with your colleagues and get a bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Yoga classes to help you stay active and energized
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
• Corporate events, team buildings

About the Company

Join our dynamic team and be part of a fast-growing business group. We offer a great working atmosphere, beautiful offices, and a variety of benefits to ensure your well-being and professional growth.