Media Buyer FB
Primary stack
Nice to have's
Job description
About the Position
We are seeking a Media Buyer FB with 2+ years of experience in i-Gaming to manage large advertising budgets and optimize campaigns on Facebook and Instagram.
Responsibilities
- Creating, setting up, and optimizing advertising campaigns on Facebook and Instagram platforms to attract new players to the Product.
- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results.
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation.
- Setting the Terms of Reference for the necessary promotional materials.
- Competent budget management.
- Together with the team, the formation of media strategies, calculation of the KPI funnel.
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them.
- Regular reporting on performance and profit.
- Market and Competitor Analysis.
- Planning and calculation of Traffic Streams.
Requirements
- 2+ years of successful proven experience with Facebook in i-Gaming.
- Ability to effectively manage large advertising Budgets.
- Availability of successful cases in the betting niche in the CIS/Latam markets.
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.).
- Experience in working with Antidetect Browser and Tracking Systems.
- A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods).
- Ability to moderate creatives and links on the previously mentioned platforms.
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.).
- Ability to collect test results (advertising), draw conclusions, and suggestions for further actions.
- Ability to analyze and optimize your advertising campaigns to achieve specified KPIs.
- Experience in A/B testing.
- Experience with a lot of traffic, ability to work with a large array of information.
- English B1 and above.
Nice to Have
- Experience in other Search Traffic Sources (TikTok, BigoAds, Kwai, etc).
- Experience with Facebook in betting niche.
- Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc).
We Offer
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
About the Company
Create trends, don’t follow them. Join PIN-UP and take your career to the next level.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.