Media Buyer

About the Position

We are looking for a Media Buyer with 1+ years of proven experience in building marketing campaigns for consumer products through ad networks to join our dynamic team.

Responsibilities

• Launch and manage retargeting and performance campaigns.
• Work closely with existing campaigns.
• Handle technical setup, including pixel integration and postback configuration.
• Manage inventory by maintaining whitelists and blacklists of publishers and domains in DSP.
• Analyze creative performance and brief the design team based on CTR and conversion data.
• Provide regular reports on campaign performance by GEO and placement.

Requirements

• User acquisition expertise: Proven track record in building marketing and retention campaigns for consumer products through ad networks.
• Ad networks experience: Previous experience with ad networks.
• Attribution models: Understanding of attribution models (post view vs click) and conversion deduplication.
• GEO-specific regulations: Awareness of GEO-specific advertising regulations for gambling verticals.
• Gambling experience: Mandatory.
• Creative collaboration: Work with creatives and experience in setting up tasks for video creatives.
• A/B testing and optimization: Experience in A/B testing and campaign optimization.
• Issue identification: Ability to identify issues within campaigns and develop solutions quickly.
• User journey and segmentation: Understanding of user journey, user segmentation, engagement, and customer experience.
• Metrics analysis: Ability to analyze and understand metrics such as CTR, CR, CPA.
• Tools proficiency: Previous work with tools such as Jira, Tableau.
• Technical skills: Understanding of pixels, postbacks, and user cookies.
• Remote work experience: Ideally, in an international team.
• Flexibility and mindset: Flexible and open to feedback, with a continuous improvement mindset.
• Independence: Comfortable working independently and managing large-scale ad budgets.
• Communication skills: Good English communication skills.

We Offer

• An exciting and challenging job in a fast-growing product holding.
• The opportunity to be part of a multicultural team of top professionals.
• Great working atmosphere with passionate IT experts and leaders.
• Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan.
• Laptop & all necessary equipment for work according to the holding standards.
• Paid vacations, personal events days, days off.
• Paid sick leave.
• Medical insurance.
• Referral program.
• Educational support by our L&D team.
• Free internal English courses.
• Sport benefit.
• Multiple internal activities and company events.

About the Company

PIN-UP is a fast-growing product holding with a friendly culture and success-driven mindset. We offer a range of benefits and opportunities for professional development and networking.