Media Manager, Media

About the Position

As a Media Manager, Media, you will lead a dedicated team to plan, optimize, and report on multi-channel campaigns while maintaining strong relationships with internal stakeholders and external vendors.

Responsibilities

Campaign Planning (40%)

• Collaborate with Business Dev Team/Account, Planning, content and creative teams to understand the client’s business objectives.
• Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects)
• Propose media plans with the most effective cost (CPA, CPL, CPO, CPI…) to ensure company PnL.

Campaign Operating (35%)

• Follow the Ad Operation process from Planning to Campaign execution.
• Own the end-to-end digital campaigns operating on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting.
• Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns.
• Foresee problems/issues/crisis as they arise, advise the best optimized solutions for team/ company/ client;
• Closely working with BD/Account, Planning team to propose action plans to deliver KPI (Skew to performance based: Leads, Orders/Purchases...)
• Manage campaign budgets, and reconciliation process to ensure & maximize company PnL.
• Interact daily and maintain rapport across platforms to ensure KPIs.
• Prepare and provide Final reviews or reports with actionable insights & learnings to relevant parties.

Team Management (20%)

• Give direction for team members to deliver the efficient media plans.
• Supervise & Guide team members from end-to-end in campaign operation (Ad platforms setup, tracking implementation, optimized tactics..)
• Tasks arranging for the team to maximize productivity.
• Coach junior team members on digital campaign execution.
• Sharing with the internal team new innovations/tools.

Other Tasks (5%)

• Adheres to Media buying best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc)
• Update with line-manager and internal teams on project status, together with insights and recommendations.
• Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage

Requirements

• Bachelor’s degree (communications, marketing, advertising, or media preferred)

• Minimum 5-6 years experience in digital performance media, knowing about back-end coding is a plus

• Experience in media planning (both channel planning & execution), monitoring digital media campaigns (priority performance).

• Experience in operating diverse performance campaigns: Lead Generation, Ecommerce (purchase optimization on marketplace & branded eshop), App installation (NRU, In-app events..)

• Deep-knowledge on: Media platforms (Facebook Ads (Conversion Ads, CPAS/Catalogue Sales), Google Ads (Shopping Ads), Local Adnetworks, Affiliate Networks, Programmatic Ads...

  • 3rd party Measurement platforms: GA & GA for Ecommerce, App Flyers..

• Have knowledge about global & local Ecommerce platforms: BigCommerce, Shopify, WooCommerce, Haravan..

• Strong data analysis along with fluent proposals/reports writing and presentations skills

• Good business sense and the ability to manage budget

• Strong understanding of all media types, with a strong focus on digital

• Researching, critical & logical thinking, teamwork

• Good at verbal and written communication skills

• Proficiency in Microsoft Excel, PowerPoint and Word

• Good command in English

We Offer

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year)
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional, active, international and dynamic environment
• Advanced AI tools for all positions

About the Company

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