Media Manager, Programmatic

About the Position

Media Manager, Programmatic

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Campaign Management: Working in multiple Demand-Side Platforms (DSPs) such as DV360 and TheTradeDesk.
• Strategy and Optimization: Management of client campaigns including strategy, issuing RFPs, managing optimization, trafficking, and reporting to assure client success.
• Reporting: Creates and refines internal and client-facing performance reports with in-depth analyses of marketing campaigns.
• Communication: Provides frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Recommendations: Presents recommendations to managers, clients, and prospects.
• Tagging and Tracking: Assists in the management of tagging and tracking URLs.
• Media Execution: Executes media plans within DSPs, publishers, networks, and managed partner relationships.

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Requirements

• Experience: About 1-3 years in digital with a focus on Programmatic Media, agency experience required.
• DSPs: Experience in DSPs such as DV360 or TheTradeDesk required.
• Media Tactics: Understanding of traditional banners, mobile, video, social, and cross-device media tactics.
• Ad Servers: Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.
• Software Skills: Strong software use skills including in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools.

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Nice to Have

• Organizational Skills: Great organizational and time management skills.
• Interpersonal Skills: Excellent interpersonal skills, including strong written and verbal communication skills.

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We Offer

• Competitive Salary: Base salary range is $45,000-$100,000 USD.
• Benefits: We offer a competitive benefits package.
• Work Environment: Hybrid work approach with teams in the office an average of four days a week.

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About the Company

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.