Media Planner

Remote | Ukraine

Category: Marketing

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Bonus for candidate recommendation: $100

About the Position

Netpeak is a marketing partner for realizing the most ambitious business plans worldwide.

With Netpeak you can achieve more. The agency provides a full range of marketing solutions from brand strategy to click.

Netpeak:

• Has over 600 specialists
• Is an international player in Europe, the USA, the Middle East, Central Asia, Africa, and Australia with offices in Ukraine, Bulgaria, Kazakhstan, the USA
• Works with mid-sized businesses and market leaders: OLX, Puma, COMFY, PUMB, Kyivstar, ATB, Uklon, Intertop, NovaPay, Aurora, WOG, and others
• Offers innovative marketing approaches and tools that transform into products: RadASO, BASE, Prosto Export.

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We are looking for a Media Planner to strengthen the team in planning, launching, and analyzing media campaigns for national brands.

This role is for a specialist who wants to work with comprehensive media strategies, strong cases, large clients, and a team that is developing the media direction within Netpeak.

What makes this position special:

1. Work with market-shaping brands. You will work with major clients and projects of national scale: Puma, BROCARD, Gradus, INTERTOP, Planeta Kino, COMFY, PUMB, UNITED24, and others.
2. Opportunity to contribute to the development of the media direction. The media team at Netpeak is growing, and processes and approaches continue to evolve. Here you can not only complete tasks but also influence the quality of planning, reporting standards, post-buy analytics, and the approach to working with clients.
3. Work at the intersection of planning and buying. Basically, we are looking for a strong planner, but it would be great if you are interested not only in planning but also in understanding how campaigns are launched, purchased, monitored, and analyzed after completion.
4. Influence the team and the development of junior specialists. The team includes junior specialists who need to be engaged in projects, coordinated, and helped to grow. This is an opportunity not only to complete your own tasks but also to strengthen the team around you.

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Responsibilities

• Lead the full cycle of a media advertising campaign: from briefing, preparing the media plan, and defending solutions to the client to launch, monitoring execution, and final post-buy reporting.
• Prepare media plans for national brands, work with budgets, forecasts, plan-fact analysis, and explain the logic of decisions to the client.
• Launch and support campaigns in Google Ads, Meta, TikTok Ads, DV360, and brief local partners and control the quality of media plan implementation.
• Set up advertising and analytical infrastructure at the start of the project: accounts, tracking in CM360, UTM tags in GA4, connections with GA4/AppsFlyer, and tags via GTM.
• Analyze campaign results, prepare interim and final reporting, post-buy reports, and recommendations for further optimization.
• Coordinate junior specialists involved in projects and participate in the preparation of strategies and tender tasks.

Requirements

• Media planning experience of at least 2 years.
• Experience in preparing and independently defending media plans/media strategies to the client.
• Practical experience with Google Ads, DV360, Meta, TikTok Ads.
• Understanding of media planning logic, purchasing, campaign launch, and post-buy analysis.
• Experience in preparing media plans, plan-fact reports, and post-buy reporting.
• Basic understanding of tracking and analytics: CM360, UTM tags in GA4, connections of ad agencies with GA4/AppsFlyer.
• Ability to work with multiple projects and priorities simultaneously.
• Attention to detail: numbers, budgets, formulas, reports, and the logic of calculations must be under control.
• Strong communication and presentation skills: it is important to be able to calmly explain the logic of the plan, metrics, results, and next steps to the client.

Plus:

• Experience not only in planning but also in launching/running campaigns in ad agencies.
• Experience in participating in tenders and preparing strategies for potential clients.
• Experience in offline media planning: TV, OOH, radio, OTT, etc.

We Offer

• Flexible working hours with the ability to start the workday between 8:00 and 10:00 and finish between 17:00 and 19:00.
• Opportunity to work fully remotely or in the office (Odesa, Kyiv, Kharkiv, and Cherkasy). Offices are autonomous in case of power outages.
• Paid vacation - 18 working days, 8 paid sick leave days per year without certificates, and 11 public holidays.
• 50% compensation for professional training: courses, webinars, etc.
• Additional paid days off provided for certain life circumstances.
• Transparent Sabbatical policy (extended leave for 1-3 months).
• Opportunity for learning and development: experience and support from our employees, professional adaptation assistance under the guidance throughout the probation period.
• Internal corporate discounts on various services, products, and goods - from cosmetics to generators.
• Quick decision-making and idea testing - absence of unnecessary bureaucracy and micromanagement.
• Professional events and chats for experience sharing within the group of companies.
• Team events to support each other even in difficult times.
• Clear position and concrete actions towards achieving Victory. Since the start of the full-scale invasion, we have allocated over $4,000,000 for military and humanitarian purposes.

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Contact

Corsica, Recruiter

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