Media Planner
Job description
About the Position
Media Planner
Warsaw, Poland
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Responsibilities
As a Media Planner, you will be part of the Agency Planning team, where you will co-create 360° media strategies and plans for one of the most recognizable brands in the FMCG market. Your daily tasks will include:
- Planning and coordinating 360° media campaigns
- Analyzing briefs and translating client business goals into media recommendations
- Co-creating communication strategies and media plans tailored to target groups, budgets, and set KPIs
- Collaborating with specialized teams responsible for detailed planning, campaign buying, and optimization
- Analyzing campaign results, drawing conclusions, and recommending solutions to increase effectiveness
- Preparing presentations, recommendations, and campaign summaries for clients
- Participating in client meetings and building partner relationships
- Monitoring media trends, new advertising formats, and opportunities for their use in campaigns
Requirements
- Experience in planning media campaigns, particularly in the digital space
- Knowledge of the digital advertising ecosystem
- Understanding of 360° campaign planning principles and the ability to combine different communication channels
- Experience in analyzing campaign effectiveness and drawing conclusions based on data
- Ability to prepare and present media recommendations
- Experience in working with clients and specialized teams
- English proficiency at B1+ level
Nice to Have:
- Experience in serving FMCG clients
- Knowledge of TV campaigns and other offline media specifics
We Offer
- Employment contract
- Hybrid work model: 3 days in the office, 2 days from home
- Benefits after one month of collaboration: life insurance, subsidies for English/sports cards, healthcare
- Discounts at our employee canteen
- Workation after six months of employment
- Weekly breakfasts in the office for everyone
- Regular team-building meetings
- Extensive internal and external training offerings
- Opportunity to join the Innovation Community – our joint program with Mspark: together we develop and implement innovative ideas from the MARTECH sector
- Technology – we work with tools that can truly optimize your work time
- Referral program for external collaborators
- Opportunities for internal career development within our companies – we understand the desire to change career paths, choose an expert or managerial path
- A well-organized Induction program to make your first days of work less stressful
- Support within the Employee Assistance Program (mental health counseling) and cooperation with the Telus Health One platform
...and something that is not standard everywhere: an atmosphere where people truly support each other, appreciate their work, and are eager to share knowledge.
About the Company
WPP Media is a global media organization within the WPP group, bringing together brands like Choreograph, EssenceMediacom, Mindshare, and Wavemaker.
In a world where media is everywhere and in everything, we combine the best platforms, people, and partners to create unlimited growth opportunities.
By joining us, you benefit from career preparation programs and work with specialists whose competencies are certified by DIMAQ. At WPP Media, we don't just use technology – we create it. With our proprietary tools, such as the WPP Open platform (an AI platform for marketing), you will work on international projects and support clients worldwide. At WPP Media, you can access global resources and contacts across the WPP network, expand your network, and learn from the best in marketing and advertising.
As a Top Employer Poland & Europe 2021–2025, we create a work environment based on trust and high HR standards. For the second consecutive time (2024 and 2025), Media & Marketing Magazine has honored us with the title of Media Group of the Year.
How to Apply
If this sounds interesting to you, apply and see how together we can shape the future of media!
After carefully reviewing all applications, we will contact those candidates whose qualifications and declared terms of cooperation most closely match the goals of our recruitment process.
**Data Protection Notice**
The administrator of your personal data is WPP Media Poland sp. z o.o. The personal data you provide will be processed for the purpose of the recruitment process. By providing us with personal data beyond the scope required by the Labor Code, you consent to the processing of this data for the purpose of the recruitment process. You can withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of the processing carried out before its withdrawal. For evidentiary purposes, please withdraw your consent in writing or by email to [email protected].
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**Salary Information**
Below is the indicative gross salary range for this position at the time of posting. This range reflects the salary framework applicable across our global group, covering various Agencies and specializations. For this specific role, our salary offer will be determined within the indicated range, based on our internal guidelines and considering the specific market conditions for our specialization. The final amount of individual salary depends on many factors related to the position, including current business needs, experience, level of responsibility, and qualifications.
In addition to the salary range provided, we offer a comprehensive benefits package aimed at taking care of our employees' well-being and professional development. Depending on the Agency, there may be variations in the benefits offered, but typical benefits include: private medical care, career development opportunities, training programs, and flexible working conditions (where applicable/if possible). Some Agencies may also offer additional benefits.
**Salary Range:** 5,167 zł-9,167 zł PLN
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