About the Position

Middle Creative Producer

appflame - a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.

Who we are today:

7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category.
Our apps Hily and Taimi are among the Top 5 dating apps in the U.S, with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.

Our mission: Flame up the world with Ukrainian products.

Our goals:

Reach the top 5 product companies in the world.
Become a unicorn - and turn Ukraine into a country where unicorns are born and thrive.

We're looking for daring, ambitious, and "a little crazy" people - those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

Your Project

Hily. It is a dating app that allows users to be truly themselves and enjoy dating as they are. On Hily, users become part of a community where people find genuine connections and meaningful relationships.

The app ranks among the Top 5 dating apps in the U.S. by downloads, competing with market leaders such as Tinder and Bumble.

Hily today: 40M users, 1.5B likes sent, 50M+ matches annually.

Responsibilities

Research and develop creative concepts and angle strategies for Meta ads - from hypothesis to execution;
Gather market insights, analyze competitors' ads, monitor trends, and translate them into differentiated creative directions;
Brief designers and influencer managers with clear, actionable tasks;
Monitor and diagnose creative test results across Meta deciding what to iterate, pause, or scale based on data;
Build and improve the creative testing flow for the network;
Align creative direction with UA and analytics teams; adjust strategy based on overall network performance, not just individual ad results.

Requirements

Have 2+ years in performance marketing or creative production (advertising agency, copywriting, content);
Have the ability to develop structured creative concepts - not just ideas, but differentiated angles with clear audience logic;
Have strong analytical thinking: comfortable reading performance data, diagnosing what's working and why, and acting on it independently;
Have experience briefing and giving feedback to designers;
Have Upper-intermediate English level;
Have excellent written and verbal communication skills;
Have a structured, self-organized approach to managing multiple tasks and deadlines.

Nice to Have

Experience with mobile apps or digital products;
Understanding of performance marketing metrics (CTR, CPA, ROI);
Experience with influencer or UGC content;
Knowledge of US cultural context and audience behavior;
Experience in video or content production;
Digital agency background.

We Offer

Work: Remote-first setup, modern offices with activities, and all the equipment you need, plus compensation to set up your remote workplace.
Growth: Fair pay with regular reviews; after probation, compensation for education and English courses, Online Speaking Club, online library, and course access.
Health & time off: Medical insurance coverage, psychologist consultations, unlimited paid sick days, and 31 paid vacation days/year (incl. public holidays).
Team: Corporate events, team-building activities, and paid participation in sports competitions.

About the Company

Build Ukrainian products that compete with the best players on the global market. Bring your own ideas to life instead of being a cog in the system. Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices. Work with a global market and a massive audience. A team of like-minded people focused on results. Well-established processes and real opportunities to grow within the company. Transparent evaluation based on personal performance indicators.

Join our team - it's going to be hotter than you can imagine.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.

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Middle Creative Producer

Tech Stack

Job Description, Responsibilities & Requirements