About the Position

🚀 Looking for Your Next Big Marketing Challenge?

We’re looking for a strategic B2B Marketer to take ownership of 2–3 key industry verticals and lead all marketing initiatives within them. You’ll be responsible for everything from research and positioning to content planning, outreach, retargeting, and performance analysis.

Location – only Lviv!

Responsibilities

Develop and own the marketing roadmap for the assigned industry vertical - including quarterly goals, positioning, content pipeline, and campaign strategy.
Create and manage a vertical-specific content plan, including SEO articles, case studies, and landing pages, in collaboration with the content writer and designer.
Conduct in-depth industry research - covering competitors, trends, pain points, and ICP behavior - to inform messaging and campaign focus.
Plan and manage LinkedIn presence for the vertical, including outreach campaigns, personal/company posts, and engagement tactics.
Launch and oversee retargeting campaigns, defining audience segments and suggesting ad concepts based on user behavior.
Lead ABM initiatives for your industry, including target account selection, outreach preparation, and performance tracking.
Identify opportunities to update or improve website pages related to the industry (e.g., service pages, expertise sections, article interlinking).
Track performance and extract actionable insights - use SEO, analytics, and campaign data to continuously refine strategy.
Align with sales and lead gen teams to maintain consistent messaging, identify high-potential prospects, and contribute to revenue goals.

Requirements

2+ years of experience in B2B marketing for software development services.
Clear understanding of industry segmentation and how to tailor messaging, content, and campaigns for specific verticals.
Strong knowledge of SEO fundamentals.
Proven ability to develop and own content strategies, not just execute predefined tasks.
Solid experience with Account-Based Marketing (ABM) - from identifying target accounts to executing outreach.
Strong analytical skills - able to work with data to identify trends, evaluate performance, and make informed strategic adjustments.
Excellent written and verbal communication skills, with a focus on clarity, tone, and persuasive messaging.
Strong sense of independence and accountability, with a proven ability to own and drive vertical-specific initiatives with minimal supervision.
Well-developed organizational and execution skills, with a proactive mindset and focus on delivering measurable, results-driven outcomes.

Nice to Have

Experience in lead generation or B2B sales, especially in a service-based or agency environment.
Formal marketing education or completion of relevant courses/certifications.
Previous experience working with specific industries (e.g., fleet, logistics, AR, navigation, etc.).
Hands-on experience with retargeting strategies or running LinkedIn remarketing campaigns.
Experience in creating marketing materials like presentations, proposals, and case studies.

We Offer

15 days paid vacation + 5 public holidays.
7 days 100% paid sick leaves.
Sport and health compensation.
Flexible working hours.
Corporate training (internal and external).
IT Cluster membership.
Personal Birthday and anniversary gifts.
Corporate parties and team-buildings.
Company legal and accounting support.

About the Company

With a strong focus on niche industries like fleet management, indoor mapping, navigation, and AR, we’re making waves in the tech world and building real value in markets that matter. Our website attracts 3,000+ visitors monthly, with 50+ published articles and active leads that convert into real contracts. We’ve conducted 2 Industry State Reports in Fleet Management and regularly attend top conferences to stay ahead of the curve.

Ready to take on the challenge? Let’s make it happen!

Have questions?

Say hi to our recruiter! She is happy to answer all your questions.

Vita Pylyp

Recruiter

Say hi on Linkedin

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Regularly listed in the Top Custom Software Development Companies on Clutch.co, Volpis helps business owners to achieve new heights by harnessing the power of technology.

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Inquiries

Looking for a trusted tech partner?

[email protected]

Offices

Lviv, Ukraine
Stryiska street, 108, 79000
Tallinn, Estonia
Tuukri street 19-216, 10120

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Strategic B2B Marketer

Job Description, Responsibilities & Requirements