Middle Retention Manager

About the Position

We are JATAPP, a product IT company that builds products used by millions of users worldwide. Our portfolio already includes 20+ products across white niches such as Business, Utilities, Lifestyle, Cybersecurity, and Education, while we continue expanding into e-commerce and web. And there's much more ahead!

We are looking for a Middle Retention Manager to develop retention communications as a key channel for user retention, LTV growth, and revenue generation.

You will have the opportunity to work with a large user base of 14+ million, influence the development of email and push channels, test hypotheses, launch new approaches, and directly impact the business results of a cybersecurity product.

Responsibilities

• Launching full-cycle retention campaigns: from concept, segmentation, and content preparation to testing, launch, results analysis, and further optimization
• Developing email and push notifications, and-in the future-helping to launch SMS, messaging apps, and other channels
• Building and optimizing automated funnels for activation, retention, re-engagement, and monetization
• Designing and conducting A/B tests to optimize engagement, conversion, and retention metrics
• Configuring segmentation, triggers, rules, limits, and communication logic within our in-house CRM system
• Collaborating with product managers, analysts, developers, and other teams to ensure the successful launch of retention initiatives
• Analyzing key metrics using Tableau or similar tools and formulating recommendations to improve results

Requirements

• 2+ years of experience as a Retention Manager, CRM Manager, or Email Marketer at product companies
• Experience launching CRM campaigns for B2C products: SaaS, e-commerce, dating, cybersecurity, or other products
• Understanding of the logic behind building retention campaigns, segmentation, triggers, automated funnels, and lifecycle communications
• Understanding of key metrics: OR, CTR, CVR, Revenue per Email, LTV, retention
• Willingness to take a hands-on approach: launching campaigns, verifying details, testing, monitoring quality, and seeing tasks through to completion
• Understanding of the user lifecycle and retention strategies
• Experience setting up, conducting, and analyzing A/B tests
• Understanding of technical aspects: DNS, MX, SPF, DKIM, DMARC, deliverability, domain/IP reputation
• Independence, responsibility, proactivity, and the ability to work in a fast-paced product environment

Nice to Have

• Experience working with SMS or web push channels
• Experience in cybersecurity, VPN, or related products
• Understanding of process automation principles and experience using AI tools in your work
• Experience working with BI tools (Tableau, Looker, Power BI)
• Experience with products that have a large user base

We Offer

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you
• Benefits Cafeteria: choose what you like most - sports, food delivery, home office supplies - and we will cover your expenses under the available budget
• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another
• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space
• Personal Equipment Policy: no tech troubles - you’ll get a MacBook and everything you need for comfortable and efficient work
• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses.
• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together
• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression
• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request
• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions

About the Company

Who you’ll be talking to:

• Mykhailo Mirzaiev, Head of Product
• Sofiia Krasnoshchokova, Senior Talent Acquisition Specialist

Join our team