About the Position

We are currently looking for a Middle UAM to join the Solvy business, which is developing a full-cycle online platform for working with legal, financial, and personal documents.

Remote Full-Time | User Acquisition

Responsibilities

In the role of Middle UAM, you will:

Fully manage Meta Ads as the primary acquisition channel.
Scale the current spend ($100k+/month) while improving efficiency.
Identify new creative directions and winning angles.
Build a creative testing machine.
Work with an outsourced team while gradually building in-house capabilities.
Improve CAC / CPA through continuous iterations.
Work with analytics, including cohorts, LTV, and payback period.
Collaborate closely with the CRM team (Email/SMS) to increase LTV.
Partner with the sales team on upsells and high-intent leads.
Launch new ad accounts, campaign structures, and scaling strategies.
Oversee tracking (Pixel / CAPI / events) together with the tech team.
Generate growth hypotheses and run rapid tests.

Requirements

We are looking for a candidate who:

Has advanced hands-on experience with Meta Ads (Facebook / Instagram Ads).
Has experience managing advertising budgets of $100k–$500k+/month (preferably in the US market).
Can consistently scale campaigns without sacrificing ROAS / CAC.
Has a deep understanding of performance marketing (CAC, LTV, ROAS, CPA, CTR, CVR).
Has experience working with subscription / lead generation / high-LTV business models.
Can build and test creative hypotheses (creative-led growth).
Has experience working with a large volume of creatives and their iterations (UGC / angles / hooks).
Understands the full funnel through to revenue (not just installs/leads, but paid conversion + LTV).
Has a basic understanding of attribution (MM / last click / blended CAC).
Has experience working with tracking systems (Pixels, CAPI, event tracking).
Can work with spreadsheets and BI tools (at least at a basic level: cohort analysis and ROAS over time).
Has experience working with outsourcing teams or agencies and can gradually bring capabilities in-house.
Has experience running Meta campaigns in legal / finance / insurance / subscription app niches - will be a plus.

We Offer

Self-realization and growth:
- Build a product from scratch and influence key decisions.
- Grow together with the business at a fast pace.
- Work in an environment with space and freedom to act.
- Become part of a strong team of A-players who are ready to share expertise and boost each other.
- Use learning opportunities: internal and external lectures, a large corporate library, compensation for external courses, English lessons, and speaking clubs.
Comfortable working conditions:
- Work remotely or visit the office in Kyiv, coworking spaces in Lviv or Warsaw.
- Plan your working day independently - we offer a flexible schedule, because results matter most.
- Recharge and rest: 28 working days of paid vacation per year, up to 30 days of sick leave, and all public holidays fully covered.
- Optionally arrange a transfer - swap a working day with a day off and vice versa.
Care and support:
- Take care of your health: we provide medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
- Join socially meaningful initiatives, including the Ukrainian Victory Support program.
- Participate in quarterly team buildings - online or offline - to make teamwork easy and enjoyable.

About the Company

Solvy is a company that offers a dynamic and supportive environment for professional growth and development. We are committed to providing our employees with opportunities for self-realization and continuous learning. Join us to be part of a team that values expertise, collaboration, and innovation.

How to Apply

For CV / career questions, contact [email protected].

For all other questions, contact [email protected].

Apply for a vacancy or send your resume to [email protected].

Daria Shulzhenko

Talent Sourcer

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Middle UAM

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Job Description, Responsibilities & Requirements