Middle/Senior User Acquisition Manager

About the Position

Genesis, a media company within the Genesis group of businesses with a 13-year history, is looking for a Middle/Senior User Acquisition Manager to join our team. Our new ambitious product, Shift, is an online career development platform that helps thousands of people in the USA and around the world find their calling, change their career direction, and confidently navigate the path to their dream job. Our product combines the expertise of recruiters, psychological aspects of self-discovery, and modern technologies for effective job search.

We are seeking an experienced User Acquisition Manager to help us scale by attracting a multi-million audience through effective marketing strategies and deep analytics.

Responsibilities

• Market Scaling in the USA: Launch, analyze, and optimize advertising campaigns (Meta, Google, TikTok) to ensure sustainable growth of active users.
• Growth Hacking: Continuous search for new growth points through testing marketing hypotheses, ad setups, and non-standard UA funnels.
• Strategic Planning: Formulate UA and monetization strategies for the quarter/year, forecast results for C-level.
• Deep Analytics: Conduct in-depth analysis (cohort tracking, advanced LTV modeling) and make data-driven decisions in situations of incomplete information.
• KPI Control: Maintain target indicators (CPA ≤ target, ROAS ≥ target level) while aggressively scaling budgets.
• Collaboration and Mentoring: Work closely with Creative and Product teams to improve conversions and develop Junior specialists.

Requirements

• Experience: At least 2 years in performance marketing.
• Analytical Stack: Proficiency in Mixpanel, Amplitude, or PostHog; professional use of Excel/Google Sheets.
• Data-Driven Approach: Ability to work with Big Data, build forecasts, and make decisions.
• Soft Skills: Leadership qualities, initiative, and 'ownership mentality'-you feel personal responsibility for the project's success.
• Creativity: Ability to find unconventional ways to attract the audience (growth hacking).
• English: Upper-Intermediate level and above.

Nice to Have

• Experience in automating UA processes.
• Understanding of JobTech market specifics and US ad platform algorithms.

We Offer

• Scale and Ambition: Opportunity to work with a product that has the potential to reach millions of people in the USA and worldwide.
• Speed and Freedom: Absence of bureaucracy, quick decision-making, and the ability to influence the product.
• Expert Environment: Work in the Genesis ecosystem with access to the best market practices.
• Flexibility: Fully remote work format and paid vacation.

We look forward to receiving your resume!

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