Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Abto Software is looking for a Military & Defence Business Stream Lead to drive our marketing strategy in Defence tech solutions.
About the Role
This is a leadership position in the Military & Defence business stream. The leader is responsible for developing this business stream within the organization, from marketing through to acquiring partners/customers. This role aims to grow the organization in terms of both revenue and headcount based on the services of the specified stream.
At the same time, the partner/customer satisfaction shall be maintained at all times by building and preserving the strategic trust and focusing on long-term value. Close collaboration with Abto’s C-level executives and marketing team is expected.
Priorities
- Software + hardware development services for Military/Defence customers from Western Europe (main priority) and the US+Canada (secondary priority);
- Other Software Development services;
- Main strategic goal: company growth;
- Ensure budget and profit margin targets are met.
Requirements
- 3-5+ years of experience in marketing, business development, or sales in IT (product and/or services companies);
- Experience in a leadership or senior role;
- Experience in B2B marketing and/or business development in AI, Defence, or other complex tech domains;
- Proven experience in lead generation, pre-sales, and/or sales processes;
- Strong strategic thinking, analytical skills, and the ability to execute hands-on;
- Experience working with C-level stakeholders and cross-functional teams;
- Upper-Intermediate or higher English (written and spoken).
Responsibilities
Marketing Development (Military & Defence Segment)
- Cooperate with the company’s C-level executives to develop and execute the marketing strategy;
- Improve/Rebuild the current company market positioning;
- Launch, analyze, and optimize marketing campaigns;
- Co-develop technical content: presentations, whitepapers, R&D articles, case studies, industry insights;
- Collaborate closely with the R&D team;
- Lead content marketing;
- Oversee the company’s presence on marketplaces, listings, and specific platforms;
- Provide regular marketing effectiveness and competitive analysis reports.
Acquiring New Customers
- Drive marketing/lead generation campaigns according to the lead selection criteria agreed in advance;
- Drive pre-sales and customer engagement processes of the lead specified (Abto will provide a reasonable level of help);
- Discover, propose & brainstorm new services and solutions;
- Enable further development of targeted accounts by identifying opportunities, building mutual trust, and delivering value to the customer;
- Drive revenue by defining sales and growth strategy toward targeted accounts while aligning with critical sales business objectives.
We Offer
- Professional and career growth promotion;
- Competitive salary;
- Paid vacations and sick leaves;
- Internal Medical Program;
- Program for veterans;
- Flexible working hours;
- Regular corporate social activities;
- Regular technical training at our office;
- English courses;
- Gym, etc.
About the Company
Abto Software is a leading company in the tech industry, dedicated to providing innovative solutions in various sectors, including Defence tech. We are committed to fostering a collaborative and inclusive work environment.
Світлана Мудра
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