Offline Media Planner (OOH & Radio)
Job description
About the Position
Offline Media Planner (OOH & Radio)
Location: Warsaw, Poland
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Responsibilities
As an Offline Media Planner (OOH & Radio), you will:
- Prepare cross-platform media recommendations for offline media in collaboration with agency personnel.
- Monitor and optimize campaigns in cooperation with purchasing specialists.
- Prepare reports and analyses (e.g., postbuy) from campaigns.
- Provide specialized data, including contributions to data strategy and cross-channel analytics.
Requirements
- Experience in planning/purchasing offline media, particularly OOH and radio.
- Ability to strategically plan media costs, negotiate, and optimize campaign conditions.
- Ability to assess the feasibility of media KPIs, analyze expenditure benchmarks, and understand client expectations from briefs.
- Knowledge of the offline media market (OOH, radio, cinema, print), including suppliers, tools, terminology, and current trends.
- Ability to analyze data, combine information from various sources, and draw accurate conclusions.
- Experience in working with clients and independence in completing assigned tasks.
We Offer
- Employment contracts.
- Hybrid work model: 3 days in the office, 2 days from home.
- Benefits after one month of cooperation: life insurance, subsidies for English/sports cards, medical care.
- Discounts at our employee canteen.
- Workation after six months of employment.
- Weekly breakfasts in the office for everyone.
- Regular team-building meetings.
- Extensive internal and external training programs.
- Opportunities to join the Innovation Community – our joint program with Mspark, where we develop and implement innovative ideas from the MARTECH sector.
- Use of technology that can truly optimize your work time.
- Referral program for external collaborators.
- Opportunities for internal career development within our companies.
- A well-organized Induction program to make your first days of work less stressful.
- Support through the Employee Assistance Program (mental health counseling) and cooperation with the Telus Health One platform.
About the Recruitment Process
Before you, there will be a phone interview, followed by a meeting with your future supervisor and an HR representative. During the meeting, we will assess your competencies, but we also want you to share your story because we aim to create teams that feel good in each other's company.
Apply Now
If this sounds interesting to you, apply and see how together we can create the future of media!
After carefully reviewing all applications, we will contact those candidates whose qualifications and declared terms of cooperation most closely match the goals of our recruitment process.
Data Protection Notice
The administrator of your personal data is WPP Media Poland sp. z o.o. The personal data you provide will be processed for the purpose of the recruitment process. By providing us with personal data beyond the scope required by the Labor Code, you consent to the processing of this data for the purpose of the recruitment process. Consent can be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out before its withdrawal. For evidentiary purposes, please withdraw consent in writing or by email to [email protected].
Salary Information
The indicative gross salary range for this position at the time of posting is 5,167 zł-9,167 zł PLN. This range reflects the salary framework applicable across our global group, covering various agencies and specializations. For this specific role, our salary offer will be determined within the indicated range, based on our internal guidelines and considering the specific market conditions for our specialization. The final individual salary depends on many factors related to the position, including current business needs, experience, level of responsibility, and qualifications.
In addition to the salary range, we offer a comprehensive benefits package aimed at taking care of our employees' wellbeing and professional development. Depending on the agency, there may be variations in the range of benefits, but typical benefits include: private medical care, career development opportunities, training programs, and flexible working conditions (where applicable/possible). Some agencies may also offer additional benefits.
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