Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Optimization Strategist (f/m/d)
Location: London, England, United Kingdom
About the Opportunity
Contentful is seeking a Optimization Strategist (f/m/d) to join our Field team. As a business-minded subject matter expert, you will command conversations with VPs of Digital or CMOs, transforming optimization and experimentation ambitions into committed business goals.
This revenue-impacting Field role combines subject matter expertise with solution selling. Whether you have experience selling personalization platforms or leading optimization and experimentation programs in a large enterprise, your ability to earn credibility quickly and drive opportunities forward is crucial. The ideal candidate will have a genuine point of view on optimization, including how to prioritize it, measure it, and communicate its vision to leaders.
Responsibilities
Solution Selling & Field Engagement
- Partner with Account Executives to drive the pipeline and move opportunities forward, leveraging optimization and experimentation credibility.
- Influence pipeline and revenue outcomes in partnership with AEs without an individual quota.
- Lead discovery and strategy sessions with senior digital and marketing leaders, mapping business objectives to concrete use cases, content and audience strategies, data flows, and experimentation patterns.
- Collaborate with Solution Engineers and Value Engineers to integrate Contentful Personalization within a customer's broader composable architecture.
Optimization Strategy & Advisory
- Guide prospects and customers through successful optimization and experimentation practices with deep domain expertise.
- Conduct structured enterprise discovery to assess current customer status, realistic goals, and prioritization of use cases, audiences, and channels.
- Advise on change management, governance models, operating structures, and organizational readiness to enable optimization and experimentation to scale across brands, regions, and teams.
Thought Leadership & Field Intelligence
- Represent Contentful as a subject matter expert on optimization and experimentation strategy in customer conversations, industry events, and partner engagements.
- Surface patterns, gaps, and emerging trends to Product, GTM, and Marketing teams to sharpen Contentful's positioning and roadmap.
Requirements
- A genuine point of view on optimization, experimentation, and analytics combined with commercial instinct.
- Proven ability to engage C-suite and senior business leaders and drive strategic investment decisions.
- Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise contexts.
- 5+ years in optimization, digital experience, or analytics leadership or 3+ years in enterprise presales or digital strategy.
- Willingness to travel up to ~25%.
Nice to Have
- Direct experience selling or buying personalization and optimization platforms.
- Technical awareness of MACH and composable architectures.
- Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies.
We Offer
- Join an ambitious tech company reshaping the way people build digital experiences.
- Full-time employees receive Stock Options.
- Fertility and family building benefits, including a lifetime reimbursable wallet.
- Generous paid time off, including vacation days, sick days, education days, compassion days, and volunteer days.
- Time off to care for and focus on your growing family.
- Personal annual education budget to improve skills and grow in your career.
- Full range of virtual and in-person events, including workshops, guest speakers, and team activities.
- Annual wellbeing stipend for physical, financial, or emotional health.
- Monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees.
About the Company
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is Welcome Here
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
*Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected] *with any information you may have.
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