Paid and Organic Social Media Manager

About the Position

Paid and Organic Social Media Manager

Birmingham, AL

Full Time

Marketing

Senior Manager/Supervisor

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Most people have never heard of Landing. That's our biggest marketing challenge, and our biggest opportunity. When people discover us, they quickly realize there's a better alternative to hotels, Airbnbs, or traditional leases. The problem is most people don't know that alternative exists.

As our Social Media Manager, you'll change that. You'll own a paid social budget and be accountable for what it returns. You'll own our social presence from end to end, building both organic and paid social into a growth engine that drives awareness, engagement, and, ultimately, booked apartments. This isn't social for the sake of likes or impressions. Success is measured by real business impact: introducing Landing to new audiences and turning that attention into customers.

You'll be the first person to own this function. Reporting to the Senior Director of Performance Marketing, you'll have the budget, creative freedom, and autonomy to experiment, move quickly, and build a social program from the ground up, without waiting on layers of approvals.

Responsibilities

• Paid Social: Manage paid social across Meta, TikTok, Reddit, YouTube, and other platforms. Full budget authority. Measured on booked revenue and customer acquisition cost.
• Organic Social: Develop organic social as a real channel, not a posting calendar. Focus on audience growth, engagement that converts, and lift in people searching for us by name.
• Creative Development: Write, direct, and create social content. We're not going to hand you finished assets and ask you to buy against them.
• Testing: Conduct testing on audiences, hooks, formats, and landing pages. Weekly cycles, documented results, and a real answer to "did this add anything we wouldn't have gotten anyway."
• Owner-Facing Content: Create content for multifamily owners and asset managers, mostly on LinkedIn.

Requirements

• Experience: 4+ years running paid social with real budget authority.
• Creative Skills: Ability to create copy, static, short-form video, and other content without waiting on a designer.
• Organic Instincts: Know what makes people stop scrolling and follow, and differentiate between a post that performed and one that mattered.
• Testing: Experience with proper testing methods such as holdouts, geo splits, etc.
• Analytical Skills: Comfortable with numbers like CAC, payback, and contribution. Can defend a budget request with math.
• AI Usage: Experience using AI in daily workflow, with a real point of view on its use, iteration, and automation.
• Location: Must be in Birmingham, AL, or willing to relocate. We strongly prefer someone in our office, and we reimburse relocation.

We Offer

• Salary: $85,000 - $95,000 annually
• Opportunities for Growth: We want you to grow with us!
• Stock Options
• Comprehensive Benefits: Medical, dental, vision, life, AD&D, disability, mental health, pet, commuter benefits, and FSA or HSA options
• Retirement Support: 401(k) plan + access to ImmediatePay
• Paid Time Off: Generous policy to support work-life balance
• Travel Perk: $750 USD annually in Landing Stays

About the Company

Landing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including pregnancy, sexual orientation, gender identity, and related conditions, national origin, age, disability, genetic information, military service or obligation, or any other status protected by applicable federal, state, or local law.