Paid Media Expert

About the Position

At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line.

This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.

Responsibilities

As a Paid Media Expert, you are responsible for driving customer growth and commercial impact for Business Banking Italy through best-in-class paid media. You own the end-to-end performance strategy, from demand creation to conversion, across all paid channels. You combine strategic thinking, hands-on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market. You collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.

• Own full-funnel paid media strategy & commercial impact

  • Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.

• Drive execution excellence across the full campaign lifecycle

  • Ensure best-in-class setup, tracking, optimization and continuous performance improvement across audiences, creatives and bidding strategies.

• Lead and challenge agency performance with clear governance

  • Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.

• Build a data-driven and AI-enabled performance engine

  • Translate data into action, implement AI-driven workflows and automation, and optimize the balance between smart automation and manual control.

• Drive experimentation, innovation & new channel growth

  • Lead structured testing and scale new and emerging channels, ensuring continuous innovation based on incremental value and future growth opportunities.

Requirements

• 2-5 years in paid media / performance marketing. Experience at a media agency is highly favored.
• Deep and hands-on experience with Paid channels such as; Google Ads, Social platforms, Display, Programmatic and Partnerships
• Strong analytical mindset with the ability to translate data into clear actions and improvements
• Affinity with automation and AI-driven optimization in marketing
• Up to date about the latest trends in media
• Entrepreneurial, pragmatic and decisive
• Comfortable operating in a corporate environment, while moving at startup speed
• A challenger mindset - you aim high, iterate fast, and remove blockers

Important to have:

• Bachelor’s or master’s degree in (digital) marketing or related fields
• Fluently in both English and Italian

Contract Offer

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)

Location: Milan

Annual base salary starting from: Euro 44.000

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)

We Offer

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environment and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About the Company

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.