Paid Search Senior Executive

About the Position

We are looking for a Paid Search Senior Executive to join our team at Wise, a global technology company dedicated to making the world’s money move and manage more efficiently.

Responsibilities

• Campaign Management and Optimisation

  • Manage and optimise paid search campaigns that support customer acquisition and efficiency goals.
  • Work across large-scale Google Ads, Microsoft Ads, and Apple Ads accounts covering multiple markets and languages.
  • Monitor campaign performance, identify trends, and recommend practical actions to improve results.
  • Support campaign launches and expansion into new markets, products, and search or discovery channels.
  • Carry out regular account maintenance, quality assurance, and performance checks to ensure campaigns are accurate and operating as intended.

• AI and Automation

  • Use platform automation and AI-powered features, such as automated bidding, Performance Max, and AI Max, to improve campaign performance and operational efficiency.
  • Identify opportunities to make recurring processes more efficient through automation, templates, or improved ways of working.
  • Stay informed about developments in search marketing, generative AI, and evolving customer discovery behavior.

• Testing and Customer Experience

  • Support the end-to-end delivery of structured tests across ad copy, assets, targeting, and landing pages.
  • Develop clear hypotheses, monitor results, and turn findings into actionable recommendations.
  • Use search-term, campaign, and customer-behaviour insights to improve the relevance and clarity of our advertising.
  • Work with colleagues across Marketing, Product, and Analytics to help customers find the information and services most relevant to their needs.

• Reporting and Analysis

  • Maintain and improve campaign reports and dashboards, ensuring performance is communicated clearly and accurately.
  • Analyse campaign data to identify optimisation opportunities, risks, and areas requiring further investigation.
  • Support forecasting and campaign planning by providing reliable performance inputs and clearly explaining underlying assumptions.
  • Translate analysis into concise recommendations for both paid search colleagues and wider stakeholders.

• Collaboration and Development

  • Work closely with Paid Search team members, sharing learnings and contributing to collaborative problem-solving.
  • Partner with teams including SEO, Product, Analytics, and Paid Marketing on projects that improve acquisition and the wider customer journey.
  • Take ownership of assigned projects and campaign areas, communicating progress, risks, and results clearly.
  • Contribute to team documentation, best-practice processes, and knowledge-sharing sessions.
  • Proactively seek feedback and develop your technical, analytical, and commercial paid search skills.

Requirements

• Core Skills
  • Have 1-2+ years of experience running large, direct response search campaigns for a fast-growing business or agency, ideally with a proven track record of scaling across global markets.
  • Practical experience using Google Ads; experience with Microsoft Ads, Apple Ads, or other performance marketing platforms is beneficial.
  • A sound understanding of campaign structure, keyword management, search terms, audience targeting, ad copy, and automated bidding.
  • Confidence working with campaign data and using it to identify trends, diagnose performance changes, and recommend next steps.
  • Familiarity with conversion tracking, attribution, and core paid search measurement principles.
  • Experience using spreadsheets and reporting or visualisation tools to analyse and communicate performance.
  • An interest in automation, generative AI, and the ways new technologies are changing search marketing.
  • Strong attention to detail, with the ability to manage multiple campaigns or tasks while maintaining accuracy.
  • Clear communication skills and the ability to work collaboratively with colleagues from different disciplines.
  • A proactive and customer-focused mindset, with a willingness to take ownership, learn, and test new approaches.
  • An understanding of how paid search contributes to the broader customer journey and works alongside channels such as SEO, Paid Social, and Affiliates.

We Offer

• Competitive salary: GBP 35,000 - GBP 48,000 per year
• Full-time position
• Opportunity to work in a diverse, equitable, and inclusive environment
• Collaborative and innovative team culture
• Professional development opportunities

About the Company

Wise is a global technology company, building the best way to move and manage the world’s money. Our mission is to empower users to make smarter, more transparent financial decisions. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world’s money. For everyone, everywhere.