Performance Analyst

About the Position

Performance Analyst

Accenture Song | Melbourne

The Opportunity

At Accenture Song, we bring together creativity, data, and technology to reimagine how media delivers growth, effectiveness, and innovation.

We’re looking for a Performance Analyst to join our Media team and help turn campaign data into meaningful insights. You’ll work across performance reporting, measurement, attribution, and analytics, supporting campaigns across paid search, paid social, programmatic, and app channels. You’ll also gain exposure to AI-assisted analytics, automation, and advanced measurement as you build your capability.

Responsibilities

As a Performance Analyst, you’ll:

• Build, maintain, and improve performance reporting across paid search, paid social, programmatic, and app channels.
• Develop client-facing reports and dashboards connected to live data sources.
• Analyze campaign performance to identify trends, opportunities, and optimization signals.
• Monitor campaign delivery, pacing, and performance anomalies.
• Prepare weekly, monthly, and quarterly performance reporting and insights.
• Support measurement and tracking quality across GA4, pixels, CAPI, app measurement SDKs, UTM parameters, and tag management.
• Conduct data audits to identify tracking gaps, measurement discrepancies, and attribution issues.
• Prepare and clean performance data for media mix modeling and other measurement activities.
• Support audience analysis, keyword research, creative performance evaluation, and A/B testing.
• Conduct competitive analysis using tools such as SimilarWeb, SEMRush, and AdClarity.
• Develop performance benchmarks and KPI frameworks using campaign and industry data.
• Use AI-assisted tools to support data processing, anomaly detection, trend identification, and reporting automation.
• Contribute insights to team discussions, optimization briefs, and client reporting.

Requirements

You’ll be naturally analytical, curious about what sits behind the numbers, and interested in the intersection of media, data, and technology.

You’ll ideally bring:

• 1-3 years’ experience in performance marketing analytics, digital analytics, media analytics, or a related area.
• Strong analytical skills and the ability to translate data into clear, actionable insights.
• Advanced Excel or Google Sheets capability, including XLOOKUP, INDEX/MATCH, Power Query, and pivot tables.
• Hands-on exposure to Google Ads and Meta Ads Manager.
• Working knowledge of GA4, including basic exploration and custom reporting.
• Understanding of digital performance metrics such as CPC, CPA, ROAS, CTR, conversion rate, impression share, and quality score.
• Exposure to tracking implementation, tag management, and UTM parameter management.
• Experience producing performance reports or dashboards.
• Exposure to competitive intelligence tools such as SimilarWeb, SEMRush, or AdClarity, or a strong interest in learning them.
• Strong attention to detail and a commitment to data quality.
• Curiosity about AI, automation, and how technology is changing performance analytics.

We Offer

Join Accenture to work at the heart of change. Visit us at www.accenture.com.

About the Company

At Accenture, we recognize that our people are multi-dimensional, and we create a work environment where all people feel like they can bring their authentic selves to work, every day.

Our unwavering commitment to inclusion and diversity unleashes innovation and creates a culture where everyone feels they have equal opportunity. Our range of progressive policies support flexibility in ‘where’, ‘when’, and ‘how’ our people work to ensure that Accenture is an organization where you can strive for more, achieve great things, and maintain the balance and wellbeing you need.

We encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion, or sexual orientation, and we do not tolerate discrimination. If you require any accommodations or adjustments for interviews and/or at work, please reach out to [email protected] or contact us at +61 2 9005 5000 (Australia) or +64 44666056 (New Zealand).

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.

Join Accenture to work at the heart of change. Visit us at www.accenture.com.