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Performance Creative Strategist - Creative

Melon·$66,300 – $85,000

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Client CommunicationMarket ResearchTrend AnalysisCreative Direction

Job description

Performance Creative Strategist - Creative

Location: United States (Remote)

About the Position

Join DEPT® as a Performance Creative Strategist, where you'll blend creative strategy with data-driven insights to enhance brand growth.

Why DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

The Role

We’re looking for a Creative Strategist who is equally creative and data-driven-someone who can translate performance metrics into actionable creative strategies, and build messaging frameworks that resonate with audiences. You’ll serve as both a client-facing strategic partner and an internal champion of creative testing, helping global brands unlock growth through smarter, more resonant advertising.

Responsibilities

Strategy & Leadership

  • Develop creative briefs and campaign strategies that address audience barriers, unlock opportunities for new audiences, and drive measurable performance.
  • Analyze why creative concepts succeed or underperform, and propose testing strategies or iterations rooted in data and audience insight.
  • Serve as a primary point of contact for clients, fluent in both creative and performance conversations and able to navigate with ease.
  • Build strong, trusted client relationships by consistently delivering excellence through strategic solutions.
  • Anticipate client needs, providing clear, data-driven recommendations and ensuring all work is polished, on-brand, and aligned to the brief.

Creative & Media Integration

  • Write creative and media briefs that translate product, brand, and audience insights into high-performing concepts, grounded in performance data and prior testing.
  • Lead creative testing roadmaps across global accounts, connecting messaging strategy directly to optimization goals.
  • Partner with media teams to connect testing results back to key performance metrics (CTR, CPA, conversions).
  • Collaborate with creative, design, and production teams to deliver assets that align with client objectives and media best practices.

Operational Excellence

  • Manage end-to-end creative workflows, from briefing and production to iteration and optimization.
  • Provide actionable, constructive feedback that sharpens storytelling and elevates creative performance.
  • Prioritize creative pipelines effectively, balancing business goals, impact potential, and client expectations.

Thought Leadership & Insights

  • Partner with internal and external research teams to conduct market research and trend analysis to inform creative direction.
  • Analyze creative performance data and distill it into simple, actionable insights for clients and internal teams.
  • Contribute to DEPT®’s thought leadership through case studies, content, and client presentations.

Requirements

  • Core Skills:

    • Performance Creative
    • Creative Strategy
    • Data Analysis
    • Creative Testing
  • Secondary Skills:

    • Client Communication
    • Market Research
    • Trend Analysis
    • Creative Direction
  • Experience:

    • 3+ years of experience in creative strategy, comms/content strategy, media buying, or performance marketing (agency experience strongly preferred).

What We Offer

  • Healthcare, Dental, and Vision coverage
  • 401K plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

We Support You Being You

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

Salary

The anticipated salary range for this position is $66,300 - $85,000 USD based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

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We left some of the biggest agencies in the world to build Melon because we believed that there is a better way to deliver great work and sustained value to clients. Our success over the past three years has proven this to be true.Melon partners with organizations to deliver unrivaled solutions. We are here to utilize our expertise in e-commerce, strategy, design, engineering, and analytics on your projects. By engaging across disciplines, we collaborate with clients to create rich, relevant customer experiences that drive results.

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