Performance Marketing Analyst

About the Position

Performance Marketing Analyst

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About the Company

BetterMe - an all-in-one well-being ecosystem empowering millions to become better - physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

We are scaling and our specialists are leveling up. Now we're looking for a talented Performance Marketing Analyst ready to grow with us.

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Responsibilities

• Work closely with the Marketing team: analyze Performance Marketing data (campaigns, budgets, ROI/ROAS) to find patterns and opportunities on your own, and turn them into insights that impact the business - e.g. spot underperforming campaigns and show the effect of a proposed change;
• Automate and streamline marketing operations: build scripts and tools connecting to ad platform APIs to monitor campaign status, performance, and budgets, and create AI-powered workflows using LLM APIs to speed up routine tasks;
• Support dashboards and reports when needed, to keep campaign performance and KPIs visible;
• Contribute to our internal BetterBI system, combining marketing, finance, and product data.

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Requirements

• 2+ years of hands-on experience specifically in Marketing/Performance Marketing Analytics;
• A track record of business-impacting cases where you personally identified an opportunity or problem in campaign data, suggested a change, and achieved measurable results (e.g. increased revenue or ROAS, or saved budget).
• Proficiency in SQL, Excel, Python skills for data manipulation and scripting;
• Solid understanding of paid marketing platforms and their metrics - Meta Ads, Google Ads, TikTok Ads;
• Practical experience with AI tools and prompt engineering to solve business tasks;
• Strong business sense - you understand how marketing metrics work and why they change;
• Strong written and spoken English.
• Hands-on experience with BI tools and data visualization (e.g., Tableau).

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We Offer

• A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
• Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
• Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
• Flexible work format. Choose what works best for you - office, remote, or hybrid.
• Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities - everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
• Health insurance & corporate doctor.
• Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
• Support for sports events. We cover entry fees and encourage the team to compete and participate together.
• Modern equipment. We provide new hardware and everything you need for productive work.
• Legal & finance support. Experienced lawyers and financial specialists are always there to help - from documents to personal consultations.

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