About the Position

About the Vacancy

Hi! We are a team of the recruitment agency talanovyti - always in search of talented people!

We are currently looking for a Performance Marketing Manager for a startup studio being built by entrepreneurs with experience launching businesses known to everyone in Ukraine.

The co-founders of the studio were behind the development of one of the strongest Ukrainian consumer tech products, which grew into a major player in the market and reached an agreement worth $150 million. Now they have a new stage: not to support an already built business, but to create new IT products from scratch.

The studio operates in a venture builder format: it finds ideas, tests the market, builds MVP, tests demand, and makes decisions based on metrics - to scale the product or stop it. That's why a performance marketer is needed here not "for a ready-made product", but at the stage where marketing tests, CAC, LTV, Retention, and the first user signals influence what the team will build next.

This is an opportunity to join a new direction at the start, work directly with people who have already built large Ukrainian tech businesses, and help launch the next products for the US and European markets.

Why should you apply?

Influence on the product even before launch: your paid tests, CAC, conversions, and first market signals will help the team decide which ideas to launch, change, or close.
Building a performance direction from scratch: you will need to form an approach to channels, tests, analytics, reporting, and scaling, rather than maintaining a ready-made system.
Focus on Tier-1 markets: the main geographies are the USA, UK, Germany, France, and other European markets, where performance experience is significantly more pumped.
Potential for growth to Head of Performance Marketing: the role is the first in the direction, so with the growth of products, your area of responsibility can grow as well - from launching tests to building a team.

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Who We Need

What You Will Do

What We Offer

You are our candidate if

You have experience with Google Ads and Meta Ads (Meta is a priority), plus Microsoft Ads/Bing, TikTok Ads.
You have launched campaigns from scratch: structure, hypotheses, creatives, landing pages → metrics → optimization.
You know paid search: Google Search, PMax, keyword research, account structure, CAC/ROAS.
You know paid social: audience testing, creatives, offers, and different stages of the funnel.
You have worked with budgets from $10,000/month and know how to scale without losing control over CAC and traffic quality.
You have experience with B2C subscription products in the US, UK, or European markets.
You set up and read analytics: GA4, GTM, UTM, Meta Pixel, CAPI, attribution models.
You understand metrics: CAC, LTV, payback, trial-to-paid, ROAS, ROMI, retention, cohorts.
You can explain the numbers: what to scale, what to stop, where the problem is - in the offer, audience, or product.
English B1+: competitor analysis, working with creatives, and English-speaking market cabinets.

Soft skills

Autonomy - comfortable without detailed specifications.
Product curiosity - understand the user and their reaction to the offer.
Analytical thinking - decisions based on numbers.
Flexibility - okay with uncertainty and changing priorities.
Initiative - independently see opportunities for tests and improvements.
Willingness to grow - potentially build a team and take on more responsibility.

Your Future Tasks

On probation:

Conduct marketing research on the niches the team will test: competitors, acquisition channels, key queries, creative approaches, offers, estimated cost of traffic, and market potential.
Launch about 5 validation paid tests: formulate a hypothesis, prepare campaign structure, launch traffic to the landing page or the first version of the product, collect metrics, and prepare conclusions for the team.
Set up basic analytics for tests: GA4, GTM, UTM, Meta Pixel, CAPI, conversion tracking, so the team can see not just clicks, but traffic quality and user behavior.
Analyze the first performance metrics: CAC, conversions, ROAS / ROMI, payback, lead or user quality, retention / trial-to-paid, if relevant to the specific product.
Give the team clear recommendations after tests: which hypotheses to scale, which to stop, what to change in the offer, creatives, audiences, landing page, or product positioning.

Research new niches from a performance perspective: analyze competitors, acquisition channels, key queries, creatives, offers, cost of traffic, and market potential.
Launch paid campaigns for new products: from hypothesis, campaign structure, and test launches to optimization and scaling.
Work with various performance channels: Google Ads, Meta Ads, Microsoft Ads / Bing, TikTok Ads, or other channels depending on the product, market, and audience.
Set up analytics and tracking: GA4, GTM, UTM, Meta Pixel, CAPI, conversion tracking, attribution models.
Analyze performance metrics: CAC, LTV, payback, trial-to-paid, ROAS, ROMI, retention, cohorts, traffic quality, and conversion at different stages of the funnel.
Draw conclusions after tests: what worked, what didn't, which hypothesis to scale, which to stop, and what to change in the offer, audience, creative, or landing page.
Provide marketing input to the team for product decisions: which niches have potential, where there is demand, how users react to the product promise, and which segments to test further.
Build performance processes from scratch: approach to tests, launches, analytics, reporting, decision-making, and future scaling for multiple products.

What the Company Offers You

Full-time format with a focus on long-term cooperation and development of the performance direction within the startup studio.
Hybrid work format in Kyiv: it is important to be able to work with the team offline periodically, especially during brainstorming sessions, launching new tests, and quick product decisions.
Office flexibility: no fixed office days each week, the format depends on the stage of product work and the team's need for quick synchronization.
Registration through Diya.City gig contract.
20 working days of vacation and 10 working days of sick leave.
Medical insurance after the probation period.
Parking space if needed.
Opportunity to work directly with the founders and core team, which makes product and business decisions without long approvals.
Potential for growth to Head of Performance Marketing if the direction and products scale.

How the Selection Process Looks

Interview with the recruiter from talanovyti.
Meeting with the manager.
Test task.
Technical interview with an invited marketing expert.
Gathering recommendations and offer 🥳

If you read this and think "this is about me" - apply. If "interesting, but need to think" - write anyway, we'll talk 🙂

Apply for the Vacancy

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Who Will Contact You:

Karyna, Recruiter at Netpeak Talent

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