Performance Marketing Manager (Martech)

About the Position

Performance Marketing Manager (Martech)

Ingenio | San Francisco

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Responsibilities

• Own Marketing Technology & Tracking Infrastructure: Manage web pixels, Google Tag Manager, server-side Conversion APIs (CAPI), and Mobile Measurement Partners (AppsFlyer/Adjust). Ensure the technical hygiene, accuracy, and completeness of event and conversion data across every channel.
• Lead Attribution Modeling & Measurement Strategy: Act as the in-house expert on multi-touch attribution, media-mix modeling, and incrementality testing. Evaluate and refine attribution methodologies to accurately credit spend across Meta, TikTok, Google Search, and Apple Search Ads, and continuously reconcile platform-reported results against ground-truth data.
• Manage Paid Social Execution: Handle the day-to-day setup, monitoring, and optimization of campaigns across Meta and TikTok Ads, using clean attribution data to guide budget allocation and maximize acquisition efficiency.
• Partner with Data Engineering & Analytics: Act as the marketing liaison to our Data Engineering and Analytics teams. Collaborate on building and maintaining robust data feeds and pipelines between our marketing platforms, data warehouse, and internal reporting tools, ensuring attribution and performance data stays consistent end to end.
• Run Rigorous Measurement Tests: Foster a culture of "test and learn" by designing incrementality and holdout tests, geo experiments, and A/B tests across creative, audiences, and landing pages - using the results to validate attribution models and systematically improve CAC.
• Support Creative & Landing Page Performance: Partner with designers and copywriters on the post-click experience, using attribution and conversion data to inform creative briefs and landing page optimizations. Build and maintain performance dashboards that track daily/weekly attribution accuracy, conversion rates, and overall channel health.

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Requirements

• Experience: 3-5 years of hands-on experience in performance marketing or marketing analytics, with direct ownership of tracking, tagging, or attribution for a high-volume B2C marketplace, mobile app, or e-commerce environment.
• Attribution & Measurement Expertise: A proven track record working with multi-touch attribution, media-mix modeling, or incrementality testing. You understand the trade-offs between platform-reported, MMP, and server-side data, and know how to reconcile discrepancies between them.
• MarTech Savvy: Deep technical comfort with marketing infrastructure-including web pixels, Google Tag Manager and server-side tagging, Conversion APIs (CAPI), Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust, and how marketing data flows into a data warehouse or BI tool.
• Analytical Rigor: You love data and are highly comfortable manipulating metrics in Excel or Google Sheets; familiarity with SQL or a BI/dashboarding tool (e.g., Tableau, Looker) is a strong plus for digging into attribution and performance trends.
• AI-Forward Mindset: You actively utilize AI tools to streamline campaign workflows, brainstorm ad hooks, generate asset variations, or speed up performance data analysis.

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We Offer

• Opportunity to work alongside a friendly, talented, and highly collaborative team
• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• Technology stipend
• 401k matching program
• Lunch
• Wellness allowance
• Training and development opportunities and allowance
• Fun and inclusive in-person and virtual events

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Pay Transparency

The US base salary range for this full-time position is $120,000-$130,000. In addition to competitive base pay, this role is eligible for an annual bonus, equity, and comprehensive benefits.

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About the Company

Ingenio is on a mission to make spiritual wellness a core part of modern self-care. We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and content to restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices.

Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.

Why Ingenio?

• We are humble. We believe the best result is achieved by leveraging others’ perspectives
• We think like owners. We make decisions that optimize for the greater good of the organization
• We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

As English is our primary working language across our global organization, please submit your resume/CV in English.